FAQ on Gasta white label solution

FAQ on Gasta white label solution

How will our branded site receive traffic?



a) Case 1 - A new domain with no existing traffic or index on Google



· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google

· Our network will cross promote you internally across all our sites (http://gasta.com/ads/adnetwork)

· Gasta serves between 250k to 500k searches a day <-- We will push you domain

· You domain will be picked up and indexed on Google within 24-72 hours of launching

· Case example Gasta.cn <- when initially launched it was index with over 12,000 pages on Google with 6 weeks



b) Case 2 - Existing domain



· You can bring in an existing domain



· As previous applies.



Will we need to SEO the site our selves



· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - baroneracing.com HomePage) - this leverages and helps search engines both understand and create an index for you site.

· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.

· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.



Who will host it?



· We can will host it - however we can offer to install the site on your own server if you wish.



Can we customize the links on the home page





a) Standard implementation (eg. baroneracing.com or gasta.com)



· Yes, the home page is completely customisable.

· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.

· This is controlled from your admin area, or care-taken by our support team.



b) Custom implementation



· We can 100% create a customised homepage for you - alternative designs or new features as you request



Will there be adsense ads in our result page



· You can turn ads on and off via the control panel.

· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.

· Your ads, your revenue, your option.



Note: On Ads



· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.

· Using the example http://gasta.com/Search/casino

o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.

o Now to the right column and at the top - notice your ad - this is 'InstantAds'.

· You can control the number of ads you wish to display in each unit via the admin.

· Both ad types can cross pollinate with each other.

· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'

o 'exact' is a direct keyword or contextual match

o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.



In addition



· You can sell you ad space if desired directly.

· You can create your own network of related sites.

· You can export you ads to existing sites (similar to Google Adsense)

· We can sell ad space for you.

· Turn the feature off.



I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.

Gasta white label solution comes in three partnered solutions.

Basic

· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns

· Only the logo and keywords can be customised

· Branding and Copyright remains as part of the Gasta Network





Partnered

· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.

· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.

· You will receive a 50% discount on all adverts you place across the entire Gasta Network.

· Ad revenue sharing is completely optional. You may turn the ad system off.

· Initial set-up cost





Dedicated

· 100% Control of Ad system and 100% retained Advertising revenue

· 100% Branding as Your Company

· Create your own Exclusive Ad Network and Ad Content.





In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.

Gasta SearchMatch

Your Customers Are Online: Can They Find Your Website?
The search world is fluid; keywords, rankings, links and more change everyday, and define your brands online success or failure. Help your customers find your products and services by effectively promoting your online brand with proven techniques. A recent Datran Media survey found 57% of marketing executives identified search marketing as one of the strongest advertising mediums for their company. Another 54% indicated that they have increased budgets for search while decreasing offline and direct marketing efforts.
Gasta SearchMatch™ now offering the best value for European keyword advertising across 200+ internet search engines. Get your niche targeted keywords now with a unique Instant Ad Free/

Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.

Gasta Search Marketing getting bigger, better, faster,

Search engine marketing, like nearly all digital media forms, is evolving rapidly. Text ads
accompanying search results came into the world with little fanfare, but the real-time,
individually targeted, bid-based buying system they spawned is now on the verge of
becoming the dominant method for all commodified media buying. During the most
difficult economic times that the search marketing industry has seen in its decade-long life,
search marketers are more relevant than ever.
The Web itself is getting ―smarter.‖ Web 1.0 was mostly static with publishers
communicating to consumers. Web 2.0 is two-way, with consumers talking back to
publishers. Web 3.0 uses information from the consumer to tailor the experience to
individuals. Gmail ads already do this. By taking advantage of email content, Google is
able to serve ads that are immediately and individually relevant. The new search site
Hunch.com asks searchers to tell the site about themselves in order to predict interests and
suggest searches. Why this matters to search marketers is that the entire infrastructure of
the Web 3.0 economy is built on what‘s known as the ―semantic web.‖ Having a
background in search engine optimization and PPC advertising is just about the best
possible way to prepare for the new ways of doing business this technology enables.
While the consumers of the world get nervous about change, it won‘t be long before an untargeted
―dumb‖ ad provokes as much consumer backlash as the first targeted ads did in
the last few years. As advertising undergoes a transformation from annoyance to utility, it
will be the semantic marketers of the world who make it happen. It‘s a very good time to
be in this business for a variety of reasons. You represent the first wave of a new media
economy. If that isn‘t enough to convince someone of the increasing relevance of search
marketing, perhaps the promise of money to be made will.

Gasta Advetising set to grow

Find the online opportunities in your own backyard: Gasta.com

Billions of local ad dollars will be moving online in coming years. Find out which outlets offer the best potential returns.

These days, the advertising community is focusing its attention on how to create ads for online media -- including video, rich media, Flash, etc. -- and the revenue potential associated with these channels. However, a less-often-asked but vitally important question in terms of industry shift, as well as dollars and cents, is this: Where will these ads be placed?

Industry estimates suggest that mobile advertising will reach nearly $10 billion in the next few years, with online video reaching nearly $3 billion. However, advertising at the local market level -- although not as frequently discussed -- has the potential for even bigger numbers and greater growth. What's more, local advertising isn't at odds with mobile and online video, as many assume. Rather, rich media and geotargeted place-based mobile advertising are likely to be big components of that local online ad spend. Within the context of the changing media landscape, local online advertising represents a massive opportunity that is coming into its own -- and bears more attention from the advertising community.

Tip O'Neill once said, "All politics is local." And while that's not quite true of advertising, it does resonate when assessing this new shift into hyper-local marketing and advertising. According to eMarketer, $97 billion of the $157 billion -- more than 60 percent -- of the advertising market in the U.S. is focused on local. The online portion of that has thus far lagged behind the other advertising channels, with only about $2.1 billion -- 2 percent -- of local advertising being online at the end of 2007. However, that number is expected to more than triple over the next four years to more than $7.8 billion. That's a huge movement of dollars shifting toward reaching local audiences online.

But where are these dollars going to end up?

Although traditional local media -- Yellow Pages, newspapers, radio and broadcast television -- all have an online presence, none of them enjoys the dominance on the web that they do in their "home markets." Yet their audiences are moving online at faster and faster rates, resulting in major drop-offs in print subscriptions to newspapers, broadcast TV audiences, terrestrial radio listenership and Yellow Pages customers.

For example, the Kelsey Group recently found the erosion of print Yellow Pages is going to increase from 2-3 percent to more than 10 percent this year. That's a pretty massive decrease year over year. And even the Yellow Pages Marketing Association concedes that although online usage of Yellow Pages is growing, a 10 percent drop in print usage dwarfs the increase in online searches. Newspapers are in a similar boat with their advertising; online ad sales are climbing, but offline usage declines are taking a larger chunk of ad sales away from the industry as a whole.

And yet, projections show online ad sales more than tripling -- and there has to be a place for all that advertising to land, outside of the traditional media's online presences mentioned above.

With Google, Yahoo and online Yellow Pages growing their audiences, there is certainly going to be growth in local business searches. But what about brand advertising and trying to reach people who are migrating away from traditional television, radio and newspaper outlets for their news?

The numbers are a little grim. There are about 1,400 daily newspapers and 7,000 television and radio stations in the U.S., and back-of-the-envelope math shows that they each produce about three to six stories per day, or about 22,000 local stories for the entire U.S. This for an audience of roughly 20,000 individual cities and towns. All these players used to be able to back up their locally produced content with national stories, thereby providing a full news experience for their viewers or readers. But, the internet has changed all that; people get their national news from national sources. Instead of competing with other local newspapers, papers are competing with every news site that has a web page. Given this fragmentation, local news sites are not maintaining their market share.

So what's going to take up the slack?

Well, nature abhors a vacuum. Thus, amateur, user-generated content and commentaries are taking off in local markets. The internet's solution to the dearth of local news coverage is the same as it has been with other problems of scale: let the people build it themselves. Similar to Wikipedia, the Open Directory and Usenet, truly local content is going to be provided by the people who live there.

In looking at sites like MetroBlogs, Gothamist publications, Outside.in, NowPublic, Baristanet and Topix (the site that I run), it becomes apparent that a massive amount of attention and investment has been paid to giving people a platform for engagement with the places they live. And while social networks (based on who you know) like Facebook, LinkedIn and MySpace have generated a lot of usage, and even more buzz, none of them has really provided a locally contextual venue. You are unlikely to meet the neighbors who live two blocks away via Facebook or LinkedIn. However, when that same family starts blogging about your neighborhood or commenting on something another neighbor wrote, it's a compelling discussion -- one that you're likely to read and possibly even join.

Given the aforementioned advertising growth and the decline of the traditional places for it to go, user-generated content is where the action is going to be. The local online outlets that make the most sense for a given campaign will vary greatly depending on where you live and who you're trying to reach with your advertising. But the potential audience size available through these channels is impressive. Speaking for Topix, we've seen comment rates go from around 30,000 comments a day in the middle of 2007 to more than 140,000 comments a day -- or more than 3.5 million comments a month -- across more than 20,000 cities and towns within the U.S.

Media consumption and local audiences' preferences are shifting. Advertising is going to shift as well. So along with that cool viral video and mobile campaign, consider how you can make the most of region-specific opportunities as the $97 billion gorilla of locally targeted ad dollars spent in the U.S. starts to move online.

Chris Tolles is CEO of Topix

Gasta News: Brand turf war

Paid Search:Low intensity warfare on Google plains

Agencies aren't practicing what they preach when it comes to using paid search to market their brands, according to Adweek, and while these agencies are sleeping, some of their smaller competitors are using paid search to their advantage.

Buying your brand name would seem logical, but of the 56 agencies assessed by Adweek, only five had sponsored links tied to their names on Google. The others did not have paid search links, but their web pages generally appeared near the top of the search results.

"It's very difficult to recommend certain things to your clients if you're not in the game yourself," said Craig Conrad or Interpublic Group's Campbell-Ewald. "So often we're focused on our client business [that] sometimes it's easy to forget about our own brand."

While brand advertisers are up in arms over Google's lack of enforcement when it comes to piggybacking, it seems that some smaller agencies are actually using the practice themselves. A search for OgilvyInteractive yields a sponsored link for Stein Rogan + Partners, a small New York agency.

"Why not put ourselves out there as a viable alternative?" said Tom Stein, Stein Rogan's CEO. "It's a little bit of counter-marketing."

Gasta SEO : Matt Cutts 5 SEO Tips

Matt Cutts top 5 seo Tips

1. Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.
2. Fill in your "tags." The two most important tags are Title and Description b/c that's what is displayed on the search results.
3. Get other sites to "link" back to you. This is one of the most important of the 100 factors Google considers when ranking sites
4. Create a blog and post often. This can help you get links.
5. Register for free tools. Cutts recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap www.xml-sitemaps.com, and adding your business to Google's Local Business center (google.com/local/add)

Gasta welcomes Byron Review Action Plan

The UK government has unveiled its action plan to protect children from the internet and video games.

The Byron Review Action Plan includes the appointment of an executive board for the UK Council for Child Internet Safety.

The board will be chaired by the Department for Children, Schools and Families as well as Home Office Ministers and industry representatives.

Awareness of e-safety will also be raised as part of the government's £9m investment in child safety communications.

The action plan was published by children's minister Kevin Brennan, Home Office minister Vernon Coaker and culture minister Margaret Hodge.

The plan is based on recommendations given in the TV psychologist's report that was released earlier this year.

Home Office minister Vernon Coaker said of the move, "I am determined to do all I can to help ensure that there is an internet environment that is safe for children to use."

Gasta the amoebic replicant

Gasta the amoebic replicant

Growing faster and replicating itself across the universe how big can Gasta get?

Gasta disseminates information and like an electronic amoeba spreads the information across networks, when a search is made on Gasta the search keyword is collected and collated for popularity, the most popular keywords are then added to the list of Gasta directories; this is all carried out in quantum nanoseconds (on the fly). Web marketers and SME’s then have the opportunity to create an IntantLink ™ to that directory. This is a new innovation in web directories and dynamic linking, and part of the new exciting gasta interface. When designing a new interface a range of disciplines must be used to create the best experience for the interface user, Gasta.com's new interface is designed to give the maximum use of directories but at the same time make easier to use the search tool. Having morphed from an old school directory like Yahoo, Gasta has now harnessed the minimalist elements of Google and tied these to the directory listing by popular keywords. This is very new and very creative design for the launch of Gasta web2.0 with the additional tools of predictive search assists, playlists, and transparent search history we give the user more power to search faster, and more precisely.

Gasta Tech News: Mobile TV

Mobile TV is not that far away, Gasta.com has been looking at the leading companies that are ready to offer the middlepath software to enable mobile devices to become Mini television recievers.

Mobile TV services are based on two different technologies: the incumbent 3G-based services and the now emerging DVB-H-based services. Axel Technologies' solutions enable mobile TV services based on both technologies. The company's flagship product, Salmonstream Mobile, enables the implementation of full digital mobile TV service based on DVB-H. In addition to comprehensive middleware products, the company develops user interface software that supports several digital television standards.

Gasta Tech News: Mobile Email for the Masses

Mobile Email for the Masses

Until recently, mobile email use has been limited to business users who can afford to buy an expensive smartphone and are willing to accept a costly data plan. But there have been strong signs over the course of 2007 that the age of mobile email for the masses is upon us. The combination of the adoption of industry standards enabling push email on mass market feature phones and affordable service plans is set to make mobile email for the mass market a reality. Evidence of this shift is seen in particular in emerging markets, where fixed-line infrastructure is limited and PC penetration is low, whilst mobile phone penetration is soaring.

The mobile operators in emerging markets now have the opportunity to make the mobile phone the primary method of accessing the internet, with mobile email probably being the most popular application for both business users and consumers. As a result, I can see mobile email consumption in the emerging markets of Asia, the Indian subcontinent, the Middle East, Africa, and Eastern Europe leapfrogging the 'developed world' in Western Europe and the U.S., which will mostly remain limited to high-end business user email.

However, to make this happen, it is important to use middleware that can support the majority of the mobile phones that are already out there in those markets. Communication only works if it can be sent and received; so, by using standards such as IMAP (LEMONADE), SyncML, and email-to-SMS conversion, we will see email and synchronization services extended to every single mobile phone on the planet.

While we are all drawn to sexy new devices such as the Apple iPhone, the fact is that smartphones represent only a tiny portion of the addressable market. The vast majority of phones in use today (and in the foreseeable future) are mass market feature phones. Therefore, it is essential for service providers to offer push email and synchronization solutions that work well on the phones that are already in users' hands today. In 2008, the time is right for mobile data pricing plans to fall and, as customer numbers increase, we will start to see mobile email becoming the next generation SMS.

*Source: Visiongain Mobile Email Market Report

Gasta News: Google to Aquire AOL?

Imedia has a story about a rumour, Gasta News picked up this rumour before but the latest development by yahoo/microsoft makes it even more interesting now.

News of Microsoft's unsolicited bid to buy Yahoo may have far-reaching implications for the mergers and acquisitions frenzy that has come to dominate interactive industry headlines. According to a report in The New York Times, a redrawing of the industry landscape could put AOL in play.

While rumors have long circulated about AOL's parent Time Warner looking to spin-off the internet giant, a united Yahoo and Microsoft -- still a big if -- could prompt Google to reconsider its position with respect to AOL.

Google, which handles search for AOL, already owns a 5 percent stake in the company.

Gasta Keywords: most popular sales

Tip: Gasta Keyword Sales such as loans, mortgage,credit cards, holidays, cheap flights, hotels, used cars,are often found with the prefix 'online' more companies are using the tagline gasta keyword=
in their advertising literature and paper adverts. This is good news as gasta gets ready to launch the new web.20 version of the site with enhanced advertising features and more opportunities for campiagns. check the new interface below on http://www.mysearchmachine.com
TOP Keywords
UK engine only.
Commercial Mortgages, Computer Accessories, Computer Training, Corporate Events, Corporate Training, Credit Transfer, Data Recovery, Discount hotels ,Gold card, Home Finance, Investment Advice, Loan Specialists, Marketing, MasterCard, Mobile Games, Mortgage Deals,Mortgage Finders, Online Betting, Online Bingo ,Online Bookmakers, online Dating,

Gasta News: Microsoft to buy Yahoo for $44.6bn (£22.4bn)

Microsoft has offered to buy the search engine company Yahoo for $44.6bn (£22.4bn) in cash and shares.

The offer, contained in a letter to Yahoo's board, is 62% above Yahoo's closing share price on Thursday.

Yahoo cut its revenue forecasts earlier this week and said it would have to spend an additional $300m this year trying to revive the company.

It has been struggling in recent years to compete with Google, which has also been a competitor to Microsoft.

"We have great respect for Yahoo, and together we can offer an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market," Microsoft chief executive Steve Ballmer said.

Chairman quit

There has not yet been any comment from Yahoo.

Its chief executive, Jerry Yang, announced on Tuesday that he intended to lay off 1,000 staff as part of a restructuring plan.

Terry Semel, who stepped down as chief executive last June, also quit as non-executive chairman on Thursday.

Microsoft said that Yahoo shareholders could choose to receive either cash or shares.

Yahoo shares have fallen 46% since reaching a year-high of $34.08 in October. They rose 54% in pre-market trading.

"Ultimately this corporate marriage was forced by the rise of Google, which has grown into a serious competitor for both Microsoft as a software company and Yahoo as an internet portal," said Tim Weber, business editor of the BBC News website.

"It is a shotgun marriage, but the person holding the shotgun is Google."

'Exorbitant premium'

According to its letter to Yahoo, Microsoft attempted to enter talks about a deal a year ago, but was rebuffed because Yahoo was confident about the "potential upside" presented by the reorganisation and operational activities that were being put in place at the time.

"A year has gone by, and the competitive situation has not improved," Microsoft's letter said.

But there has been some concern about the price that Microsoft is offering.

"To me, the premium seems exorbitant, for what is a dwindling business," said Tim Smalls from the brokerage firm Execution LLC.

"I personally don't see how the synergies of Microsoft-Yahoo is going to take on Google."

Other analysts were more enthusiastic about the offer.

"It is a fantastic offer. It is game on," said Colin Gillis from Canaccord Adams.

"This consolidates the marketplace down to Google versus Microsoft. These two companies will be going head to head."

Gasta , Fidel Castro "Globalisation:the new atomic bomb"

In an interview with The New Yorker magazine in 1999 Fidel Castro said that "Globalisation was the new atomic bomb" we here at Gasta HQ had a debate at the time about what that he could mean, we thought it might be a statement about the enviroment or an isolationist nightmare, but what is now apparent is that Fidel Castro was talking about the big bang of communication. Information is now spread so fast across the globe that a blip on the economic markets in Asia/Europe or one of the other 'emerging markets', can cause a nerve jangling pulse in the market worldwide, everybody is watching everything! We in Belfast are famous for our corner boy politics, now we have our corner boy economists and doomsayers! The recent credit cruch is a typical example of the 'rush to fear'; financial journalists and the media as a whole have been quick to deny any cause and effect of their reports, but every force has an opposite and althought the media may not have meant to start a run on the Northern Rock, they did! Is this the new atomic bomb that Castro predicated? Can modern communication cause widespread panic and fear at such a fast pace that the shockwave hits us all at once?

Gasta the amoebic replicant

Gasta the amoebic replicant

Growing faster and replicating itself across the universe how big can Gasta get?

Gasta disseminates information and like an electronic amoeba spreads the information across networks, when a search is made on Gasta the search keyword is collected and collated for popularity, the most popular keywords are then added to the list of Gasta directories; this is all carried out in quantum nanoseconds (on the fly). Web marketers and SME’s then have the opportunity to create an IntantLink ™ to that directory. This is a new innovation in web directories and dynamic linking, and part of the new exciting gasta interface. When designing a new interface a range of disciplines must be used to create the best experience for the interface user, Gasta.com's new interface is designed to give the maximum use of directories but at the same time make easier to use the search tool. Having morphed from an old school directory like Yahoo, Gasta has now harnessed the minimalist elements of Google and tied these to the directory listing by popular keywords. This is very new and very creative design for the launch of Gasta web2.0 with the additional tools of predictive search assists, playlists, and transparent search history we give the user more power to search faster, and more precisely.

Gasta mobile world congress, Barcelona 2008

Gasta to attend mobile world congress in Barcelona on 11-14 Febuary 2008, InestNi have kindly invited gasta to attend the mobile world congress in Barcelona. The event is aimed at the wireless telecommunications sector but is also relevant for ICT/Digital Media/Web Development, and mobile marketing companies that supply services and technologies to the sector. This is a great idea by InvestNI as outlined in the recent strategy document converging technologies and industry collaborations are the way forward.