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Thursday, April 22, 2010
Gasta Tech Update : Performance Marketing Industry
Gasta Tech Update : Performance Marketing Industry
This week, the vast majority of the performance marketing industry swarmed to San Francisco for one of three shows, the largest being the ritual we call ad:tech. There are two distinct sides to every show - the public face, that which we put on in meetings or working the booth and the private face which comes out during the parties. At any company, there is always the balance between the public and the private. When going to a show, we just end up seeing (and revealing) more of the private side than is typically the case. The private side doesn't just encompass the let loose attitude; it also includes the behind the scenes affairs that shape the company. The smaller the company and the longer you have worked there, the more you see. Even then, though, unless you founded the company, there exists another layer of activity and information, a layer about which gets whispered, discussed, and at times endlessly speculated, yet rarely revealed. And, it usually involves one of two things, relationships and money.
Infrequently, the veil of secrecy gets reveled, sometimes through an inadvertent admission, but other times tangentially, through the legal system. You will find no shortage of complaints, and some of the most frequent seem to involve trademark issues. The performance marketing space had its issues with trademark complaints during the flog era, but many of those suits didn't say much outside of letting people know a company was being sued. On occasion, though, you will find one that addresses one of the whispered about, but rarely confirmed, areas of relationship and money. Such happened when I came across Delaware Courtlink case CA5016.
Like any complaint, the first part outlines the basics of the case, and in typical legalese, the language doesn't make it accessible to the average person. Luckily, this one starts straightforward enough. "Plantiff brings this Complaint to enjoin [Defendant's] sale of his outstanding shares of common stock in [Company] to [Private Equity Firm]" After a trip to m-w.com to look up that enjoin means prohibit by legal action, what we have is a case of one Co-founder looking to stop another Co-founder from selling equity to an outside investor. One co-founder suing another probably happens more than I would imagine, as we read about with a CPA network in LA, but in this case, it would be the equivalent of discovering that the two founders of Epic suddenly never spoke when everyone else assumes them to be the best of friends.
This company about the same time as Epic, in 2000, and similar to Epic, known then as Azoogle Ads, saw rapid growth. This one went from sub-seven figure revenue in 2000 to nine-figure revenues six years later. Do that in high interest industries, such as internet advertising, and you will start to attract the attention of outside investors. And, like Epic, this company fielded no shortage of inquires from the the venture community, especially those interested in later stage investments. The better known now, but not all common knowledge to the average employee, is that what happens with many later stage investments, namely that the founders get to benefit directly. Some of it gets used for operations, but part of the appeal for the founders comes from being able to cash-in. And, this happened here, when the two founders agreed to an investment of $150mm into the company; it was $150mm for a large but not controlling interest. The deal closed February 12, 2008, and while, neither founder knew it at the time, the closing of the deal was the beginning of the end of their relationship as they knew it.
I don't want to speculate on the founder's of Azoogle's situation, but in many self-funded success stories, making money comes before process. That means much of the corporate administration gets relegated to the backburner. You don't think about equity incentive programs for example, and, it also tends to mean avoiding some very difficult founder to founder discussions. You don't want to doubt your founder, to argue with them. You picked them initially because you feel like you can trust them. You have their back and they yours. It's like dating. You've found someone you like and are excited to make it work, so you leave a lot of questions unasked, because like a relationship, you don't want to kill the romance. But, starting a company isn't like dating, it's marriage, so you have to talk through the hard decisions early on. Doing so isn't easy, because it means some tense moments and a greater likelihood that you won't work together than if you just jumped into it, which is what so many do.
In dating, you get to take your time understanding the person and making sure your mutual needs get met. After a period of time, you might choose to take the relationship to the next level and get married. Co-founding a company is no different, except that you shouldn't do it until you have truly dated the other co-founder. How can you make sure you meet each others needs if you don't really know them? That is what happened with these two founders. Their relationship, like many actual marriages, ended in divorce, taking a lengthy six years to unravel. The company was their kid and this lawsuit is almost like a custody battle and it wasn't just money that caused the two to part ways; it was a story of trust and perceived betrayal, like being cheated on which caused a quick and deep split. The details, though, would have not been known, if a suit was not filed.
This week, the vast majority of the performance marketing industry swarmed to San Francisco for one of three shows, the largest being the ritual we call ad:tech. There are two distinct sides to every show - the public face, that which we put on in meetings or working the booth and the private face which comes out during the parties. At any company, there is always the balance between the public and the private. When going to a show, we just end up seeing (and revealing) more of the private side than is typically the case. The private side doesn't just encompass the let loose attitude; it also includes the behind the scenes affairs that shape the company. The smaller the company and the longer you have worked there, the more you see. Even then, though, unless you founded the company, there exists another layer of activity and information, a layer about which gets whispered, discussed, and at times endlessly speculated, yet rarely revealed. And, it usually involves one of two things, relationships and money.
Infrequently, the veil of secrecy gets reveled, sometimes through an inadvertent admission, but other times tangentially, through the legal system. You will find no shortage of complaints, and some of the most frequent seem to involve trademark issues. The performance marketing space had its issues with trademark complaints during the flog era, but many of those suits didn't say much outside of letting people know a company was being sued. On occasion, though, you will find one that addresses one of the whispered about, but rarely confirmed, areas of relationship and money. Such happened when I came across Delaware Courtlink case CA5016.
Like any complaint, the first part outlines the basics of the case, and in typical legalese, the language doesn't make it accessible to the average person. Luckily, this one starts straightforward enough. "Plantiff brings this Complaint to enjoin [Defendant's] sale of his outstanding shares of common stock in [Company] to [Private Equity Firm]" After a trip to m-w.com to look up that enjoin means prohibit by legal action, what we have is a case of one Co-founder looking to stop another Co-founder from selling equity to an outside investor. One co-founder suing another probably happens more than I would imagine, as we read about with a CPA network in LA, but in this case, it would be the equivalent of discovering that the two founders of Epic suddenly never spoke when everyone else assumes them to be the best of friends.
This company about the same time as Epic, in 2000, and similar to Epic, known then as Azoogle Ads, saw rapid growth. This one went from sub-seven figure revenue in 2000 to nine-figure revenues six years later. Do that in high interest industries, such as internet advertising, and you will start to attract the attention of outside investors. And, like Epic, this company fielded no shortage of inquires from the the venture community, especially those interested in later stage investments. The better known now, but not all common knowledge to the average employee, is that what happens with many later stage investments, namely that the founders get to benefit directly. Some of it gets used for operations, but part of the appeal for the founders comes from being able to cash-in. And, this happened here, when the two founders agreed to an investment of $150mm into the company; it was $150mm for a large but not controlling interest. The deal closed February 12, 2008, and while, neither founder knew it at the time, the closing of the deal was the beginning of the end of their relationship as they knew it.
I don't want to speculate on the founder's of Azoogle's situation, but in many self-funded success stories, making money comes before process. That means much of the corporate administration gets relegated to the backburner. You don't think about equity incentive programs for example, and, it also tends to mean avoiding some very difficult founder to founder discussions. You don't want to doubt your founder, to argue with them. You picked them initially because you feel like you can trust them. You have their back and they yours. It's like dating. You've found someone you like and are excited to make it work, so you leave a lot of questions unasked, because like a relationship, you don't want to kill the romance. But, starting a company isn't like dating, it's marriage, so you have to talk through the hard decisions early on. Doing so isn't easy, because it means some tense moments and a greater likelihood that you won't work together than if you just jumped into it, which is what so many do.
In dating, you get to take your time understanding the person and making sure your mutual needs get met. After a period of time, you might choose to take the relationship to the next level and get married. Co-founding a company is no different, except that you shouldn't do it until you have truly dated the other co-founder. How can you make sure you meet each others needs if you don't really know them? That is what happened with these two founders. Their relationship, like many actual marriages, ended in divorce, taking a lengthy six years to unravel. The company was their kid and this lawsuit is almost like a custody battle and it wasn't just money that caused the two to part ways; it was a story of trust and perceived betrayal, like being cheated on which caused a quick and deep split. The details, though, would have not been known, if a suit was not filed.
Friday, April 02, 2010
Gasta Money: Warren Buffet’s unsolicited
The financial world is abuzz with news of Warren Buffet’s unsolicited takeover bid for Kayla Summers' lemonade stand. We’ll start there in our look at the significant financial events happening this week.
In Pictures: Baby Buffett Portfolio - His 6 Best Long-Term Picks
Warren Buffett Invests $2 billion In Girl’s Lemonade Stand
The Oracle of Omaha has found it harder and harder to keep coattail investors guessing as to where he will invest next. On Wednesday, it was reported that Mr. Buffett walked to his office and bought a cup of lemonade from 10-year-old Kayla Summers. Impressed by the girl’s sales ability and low overhead - her mom pays for the lemons - Buffett sunk $2 billion into her operations. Asked what she would do with the money, Kayla responded that she had plans to "buy a pony." Berkshire shares rose 4% on the news.
Stock Market Future Found in a Tattoo
Jack "Switchblade" Adams, 45, discovered an unexpected boon in the tattoos he received during a career with the merchant marines. By his own admission, Adams was "blind drunk" when he wandered into a tattoo hut in Singapore, Bangkok, or Shanghai.
"I can’t rightly remember which," he said, "there was this old woman with a glass eye and a parrot, or maybe the parrot had the glass eye."
Two days later and back at sea, Adams and his comrades admired the simplistic tattoo that everyone assumed was a stylistic mountain range. Five years later, Adams noticed an eerie similarity between the tattoo and the historical graph of the Dow Jones Industrial Average that appeared in a newspaper.
To test his theory, Adams compared the paper to his tattoo and identified the 2008 drop followed by an extended rally. He went to a stockbroker and sold the market short. When the drop occurred, Adams took his profits and went long, making a 600% return on the trade. (For more on the Dow, see How Now, Dow? What Moves The DJIA?)
More Greeks Move to Atlantis
Faced with a government bond default, tax increases and service cuts, legions of Greeks have decided to leave their homeland and move to the fabled city of Atlantis.
"I've never heard of anyone paying taxes in Atlantis," Adrian, a student at Athens University pointed out, "I just wish someone had marked the Pillars of Hercules on the map."
Long line-ups at sporting goods stores fought for a limited supply of oxygen tanks - and even snorkels were fetching hundreds of euros. Greek officials pointed out that no one knew where Atlantis actually was, but other European Union members welcomed Atlantis into the Eurozone in the hope that its debt-free balance sheet could help shore up the Greek economy. (Learn more about what's been happening in Greece in EU Economics: It's All Greek To Me.)
Fed Accidently Leaves the Printing Press On
On Monday, an embarrassed Ben Bernanke told the public that he and other Fed officials accidently left the printing press running all weekend.
"I remember hitting the lights and I asked Donny [Vice Chairman Donald Kohn] to make sure the press was off. Apparently, he didn’t hear me," Bernanke explained to reporters.
It’s estimated that almost $3 trillion is set to enter the system, guaranteeing a sharp rise in inflation and drop in purchasing power. Bernanke encouraged people to look on the bright side.
"This will help pay down our foreign debts and balance the budget in one fell swoop," he said. " It's kinda lucky that way."
In addition, Bernanke explained that very few people will actually feel poorer and that, other than the severed hand of the American ambassador to China that arrived in the mail, there was little in the way of negative responses.
"It’s a lot easier than those Treasury bond purchases, anyhow," Bernanke added. "Congress has told us to just let the bugger run."
Man Makes a Fortune In Stocks He Almost Bought
Back in the 1980s, Randy Wallace began keeping a list of stocks he almost bought. His list included many of today’s top companies when they were just starting out.
"I thought to myself, computers look like a sure thing. So I wrote down a couple companies like Microsoft (NYSE:MSFT) - back then no one was paying attention to them - and added in some others like Coca Cola (NYSE:KO) and McDonalds (NYSE:MCD). I had $10,000 to put into them, and I almost did."
By tracking his near miss portfolio if he had bought and held it, Wallace discovered that he was a multimillionaire in an alternate universe.
What did he actually buy with the money?
"GM and Chrysler stock."
Conclusion: April Fools
If you are a Greek merchant marine with a bad tattoo, a parrot with a glass eye, own shares in GM and Chrysler or collect a salary in U.S. dollars, then I’m deeply sorry - but you can take solace in the fact that you’re one of a kind.
In Pictures: Baby Buffett Portfolio - His 6 Best Long-Term Picks
Warren Buffett Invests $2 billion In Girl’s Lemonade Stand
The Oracle of Omaha has found it harder and harder to keep coattail investors guessing as to where he will invest next. On Wednesday, it was reported that Mr. Buffett walked to his office and bought a cup of lemonade from 10-year-old Kayla Summers. Impressed by the girl’s sales ability and low overhead - her mom pays for the lemons - Buffett sunk $2 billion into her operations. Asked what she would do with the money, Kayla responded that she had plans to "buy a pony." Berkshire shares rose 4% on the news.
Stock Market Future Found in a Tattoo
Jack "Switchblade" Adams, 45, discovered an unexpected boon in the tattoos he received during a career with the merchant marines. By his own admission, Adams was "blind drunk" when he wandered into a tattoo hut in Singapore, Bangkok, or Shanghai.
"I can’t rightly remember which," he said, "there was this old woman with a glass eye and a parrot, or maybe the parrot had the glass eye."
Two days later and back at sea, Adams and his comrades admired the simplistic tattoo that everyone assumed was a stylistic mountain range. Five years later, Adams noticed an eerie similarity between the tattoo and the historical graph of the Dow Jones Industrial Average that appeared in a newspaper.
To test his theory, Adams compared the paper to his tattoo and identified the 2008 drop followed by an extended rally. He went to a stockbroker and sold the market short. When the drop occurred, Adams took his profits and went long, making a 600% return on the trade. (For more on the Dow, see How Now, Dow? What Moves The DJIA?)
More Greeks Move to Atlantis
Faced with a government bond default, tax increases and service cuts, legions of Greeks have decided to leave their homeland and move to the fabled city of Atlantis.
"I've never heard of anyone paying taxes in Atlantis," Adrian, a student at Athens University pointed out, "I just wish someone had marked the Pillars of Hercules on the map."
Long line-ups at sporting goods stores fought for a limited supply of oxygen tanks - and even snorkels were fetching hundreds of euros. Greek officials pointed out that no one knew where Atlantis actually was, but other European Union members welcomed Atlantis into the Eurozone in the hope that its debt-free balance sheet could help shore up the Greek economy. (Learn more about what's been happening in Greece in EU Economics: It's All Greek To Me.)
Fed Accidently Leaves the Printing Press On
On Monday, an embarrassed Ben Bernanke told the public that he and other Fed officials accidently left the printing press running all weekend.
"I remember hitting the lights and I asked Donny [Vice Chairman Donald Kohn] to make sure the press was off. Apparently, he didn’t hear me," Bernanke explained to reporters.
It’s estimated that almost $3 trillion is set to enter the system, guaranteeing a sharp rise in inflation and drop in purchasing power. Bernanke encouraged people to look on the bright side.
"This will help pay down our foreign debts and balance the budget in one fell swoop," he said. " It's kinda lucky that way."
In addition, Bernanke explained that very few people will actually feel poorer and that, other than the severed hand of the American ambassador to China that arrived in the mail, there was little in the way of negative responses.
"It’s a lot easier than those Treasury bond purchases, anyhow," Bernanke added. "Congress has told us to just let the bugger run."
Man Makes a Fortune In Stocks He Almost Bought
Back in the 1980s, Randy Wallace began keeping a list of stocks he almost bought. His list included many of today’s top companies when they were just starting out.
"I thought to myself, computers look like a sure thing. So I wrote down a couple companies like Microsoft (NYSE:MSFT) - back then no one was paying attention to them - and added in some others like Coca Cola (NYSE:KO) and McDonalds (NYSE:MCD). I had $10,000 to put into them, and I almost did."
By tracking his near miss portfolio if he had bought and held it, Wallace discovered that he was a multimillionaire in an alternate universe.
What did he actually buy with the money?
"GM and Chrysler stock."
Conclusion: April Fools
If you are a Greek merchant marine with a bad tattoo, a parrot with a glass eye, own shares in GM and Chrysler or collect a salary in U.S. dollars, then I’m deeply sorry - but you can take solace in the fact that you’re one of a kind.
Thursday, March 25, 2010
Gasta Update: The PR Insider
How Not to Do a TV Interview by PR Insider
4 "Don'ts" to Keep In Mind to Ensure You Don't Blow it
Sometimes I feel bad for on-air TV personalities, because if you're on television regularly for any length of time, you're going to screw up. It's inevitable. It's the law of averages, and when you do, YouTube will be sure to archive it for future generations.
The Internet is stockpiled with videos of show hosts forgetting the camera was on, dropping four-letter words and losing it when heckled by onlookers off camera. The same is true with public relations, because we're not immune to gaffs, and neither are our clients. One of my staff likes to tell the story of a New York politician who was caught not paying taxes in the middle of a re-election campaign, and so his PR rep wanted to shield him from too many questions. To combat that, he scheduled an outdoor press conference in the dead of the afternoon on the hottest day of the year, hoping the heat would shorten the length of the press conference and thin the crowd of reporters because they didn't want to be outside. The press conference went off as planned in the sweltering afternoon sun, and 10 minutes into it, his candidate passed out from heat stroke.
So, when you're thinking of doing TV interviews, here are some basic, and not so basic, dos and don'ts to help you through the rough patches:
Don't look at the monitor - If you've never done TV before, the first thing you'll notice in a guest segment is that when you sit down at the set, there are tons of distractions - monitors showing all the camera angles, cameramen rolling the cameras to different positions, and producers who like to move around the set. Forget them. Look at the person interviewing you, as if you were just having a cup of coffee with them at the local Starbucks.
Don't Let a Stumble Stop the Interview - Most interviews are either live, or what they call "live to tape," meaning they are taped segments, but they are not edited. That means whatever happens during the segment, mistakes and all, is what they run. So, if you stumble over your words or cough or accidentally spit out the gum in your mouth (that you should have spit out before the interview), you just have to keep going. No matter what, in most cases you'll have one take, and whatever happens, well, happens. Don't stop and say "Cut, can we do this again please?" because that is what will air.
Don't Do Your "Elevator Pitch" - When being interviewed, you should answer the host's questions directly, and not go into your stock company pitch right off the bat. That will only annoy the host, and make them ask the question again (which will make you look foolish). If you are concerned, try to talk to the producer in advance about what questions you'll be asked. If the producer is vague, or doesn't give you the exact questions, then simply be ready for whatever they throw at you.
Don't Move in a Distracting Way - A news segment is not "Dancing with the Stars," so don't move too much when you're being interviewed. If you naturally gesture when you talk, then gesture, but don't go overboard. Sweeping hand gestures are distracting. If you're standing during the interview, try to stand still. Place your feet at shoulder-width so maintain balance, and don't bounce around. Bobbing, weaving, pacing or any other kind of nervous movement will be distracting. Moreover, if you are sitting, don't do the nervous knee bounce that many people are used to doing under the table in the board room. There is no table, and the camera will pick it up. Remember, being stationary and relaxed will help you exude confidence on camera.
The main "don't," however, is don't try to perform. Just be yourself, represent your company professionally and allow the expert in you to rise to the surface. That's the reason they booked you, and that's who they want to put on TV.
If you've gotten yourself booked on a TV interview, congratulations, you've secured a few precious minutes on a platform which can be incredibly valuable to the promotion of your company and products. How else can you reach a captive audience who will see your product, hear you tell them about its benefits, and watch their favorite TV personality give it a "thumbs up"?
A TV appearance is one of the most valuable marketing opportunities around, so it's important to make it a success. And if you ace your TV interview, you are much more likely to be invited back!
4 "Don'ts" to Keep In Mind to Ensure You Don't Blow it
Sometimes I feel bad for on-air TV personalities, because if you're on television regularly for any length of time, you're going to screw up. It's inevitable. It's the law of averages, and when you do, YouTube will be sure to archive it for future generations.
The Internet is stockpiled with videos of show hosts forgetting the camera was on, dropping four-letter words and losing it when heckled by onlookers off camera. The same is true with public relations, because we're not immune to gaffs, and neither are our clients. One of my staff likes to tell the story of a New York politician who was caught not paying taxes in the middle of a re-election campaign, and so his PR rep wanted to shield him from too many questions. To combat that, he scheduled an outdoor press conference in the dead of the afternoon on the hottest day of the year, hoping the heat would shorten the length of the press conference and thin the crowd of reporters because they didn't want to be outside. The press conference went off as planned in the sweltering afternoon sun, and 10 minutes into it, his candidate passed out from heat stroke.
So, when you're thinking of doing TV interviews, here are some basic, and not so basic, dos and don'ts to help you through the rough patches:
Don't look at the monitor - If you've never done TV before, the first thing you'll notice in a guest segment is that when you sit down at the set, there are tons of distractions - monitors showing all the camera angles, cameramen rolling the cameras to different positions, and producers who like to move around the set. Forget them. Look at the person interviewing you, as if you were just having a cup of coffee with them at the local Starbucks.
Don't Let a Stumble Stop the Interview - Most interviews are either live, or what they call "live to tape," meaning they are taped segments, but they are not edited. That means whatever happens during the segment, mistakes and all, is what they run. So, if you stumble over your words or cough or accidentally spit out the gum in your mouth (that you should have spit out before the interview), you just have to keep going. No matter what, in most cases you'll have one take, and whatever happens, well, happens. Don't stop and say "Cut, can we do this again please?" because that is what will air.
Don't Do Your "Elevator Pitch" - When being interviewed, you should answer the host's questions directly, and not go into your stock company pitch right off the bat. That will only annoy the host, and make them ask the question again (which will make you look foolish). If you are concerned, try to talk to the producer in advance about what questions you'll be asked. If the producer is vague, or doesn't give you the exact questions, then simply be ready for whatever they throw at you.
Don't Move in a Distracting Way - A news segment is not "Dancing with the Stars," so don't move too much when you're being interviewed. If you naturally gesture when you talk, then gesture, but don't go overboard. Sweeping hand gestures are distracting. If you're standing during the interview, try to stand still. Place your feet at shoulder-width so maintain balance, and don't bounce around. Bobbing, weaving, pacing or any other kind of nervous movement will be distracting. Moreover, if you are sitting, don't do the nervous knee bounce that many people are used to doing under the table in the board room. There is no table, and the camera will pick it up. Remember, being stationary and relaxed will help you exude confidence on camera.
The main "don't," however, is don't try to perform. Just be yourself, represent your company professionally and allow the expert in you to rise to the surface. That's the reason they booked you, and that's who they want to put on TV.
If you've gotten yourself booked on a TV interview, congratulations, you've secured a few precious minutes on a platform which can be incredibly valuable to the promotion of your company and products. How else can you reach a captive audience who will see your product, hear you tell them about its benefits, and watch their favorite TV personality give it a "thumbs up"?
A TV appearance is one of the most valuable marketing opportunities around, so it's important to make it a success. And if you ace your TV interview, you are much more likely to be invited back!
Tuesday, March 23, 2010
Gasta Tech Newsletter : AdMob Latest
News from AdMob on Gasta.com
Omar Hamoui - "It's a Cross Platform World Again"
When I started AdMob in January 2006 I was trying to solve a problem I had as a developer: reaching consumers who were interested in my mobile website and finding a way to monetize my traffic. After realizing that no simple mobile advertising service existed to help me, I decided to focus on building the mobile ad platform that would become AdMob. I figured there were probably plenty of small mobile developers out there with great ideas who just needed a way to spread the word about their products, and to make some money once they gained usage. Turns out there were. Visit our blog to continue reading Omar’s post.
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New SDKs for Android, iPhone and Flash Lite
Developers are increasingly building their applications for multiple platforms and we want to support easy monetization solutions across as many of those platforms as possible. So today we are happy to announce the release of important updates to our existing Android and iPhone SDKs and a new SDK for Flash Lite. Visit our blog to read more about each SDK release.
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New Publisher Tools for Managing Your Mobile Business
Today we launched a number of great tools designed to enable publishers to more efficiently manage their AdMob account. The release includes a new Publisher Dashboard, an Enhanced Reporting UI, a new Reporting API (beta) and new Server Side Controls. Visit our blog to learn more about each tool.
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Introducing: Adaptive Mobile Ad Unit
Today launched a new Adaptive Mobile Ad Unit that allows content providers with a desktop website to serve mobile targeted ads to users accessing the page from a mobile device. Currently only available on the iPhone, the Adaptive Mobile Ad Unit automatically scales itself, regardless of zoom level, to render at the native resolution of the device. Visit our blog to view a video demo of this innovative new ad unit.
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Developer Day This Thursday
Please join us for AdMob’s first Developer Day, this Thursday March 25th at 1pm in Astaria Restaurant in San Mateo. See demos of our new launches and chat with members of AdMob's engineering and product teams. We’ll also be sharing results from our recent Publisher Survey as well as hosting a panel of industry experts. To view a detailed agenda for the event, please visit our blog.
--------------------------------------------------------------------------------
Transfer Bonus Increased to 30% Until March 31st
In addition to showing ads and earning revenue, many AdMob publishers also advertise throughout our network of sites and apps to help promote their mobile properties. Normally we grant a 20% bonus on publisher funds transferred to an advertiser account, but we are offering a 30% bonus ending on March 31st. Learn more and transfer funds by logging in, clicking on the Account tab and then clicking on Transfer Funds.
Omar Hamoui - "It's a Cross Platform World Again"
When I started AdMob in January 2006 I was trying to solve a problem I had as a developer: reaching consumers who were interested in my mobile website and finding a way to monetize my traffic. After realizing that no simple mobile advertising service existed to help me, I decided to focus on building the mobile ad platform that would become AdMob. I figured there were probably plenty of small mobile developers out there with great ideas who just needed a way to spread the word about their products, and to make some money once they gained usage. Turns out there were. Visit our blog to continue reading Omar’s post.
--------------------------------------------------------------------------------
New SDKs for Android, iPhone and Flash Lite
Developers are increasingly building their applications for multiple platforms and we want to support easy monetization solutions across as many of those platforms as possible. So today we are happy to announce the release of important updates to our existing Android and iPhone SDKs and a new SDK for Flash Lite. Visit our blog to read more about each SDK release.
--------------------------------------------------------------------------------
New Publisher Tools for Managing Your Mobile Business
Today we launched a number of great tools designed to enable publishers to more efficiently manage their AdMob account. The release includes a new Publisher Dashboard, an Enhanced Reporting UI, a new Reporting API (beta) and new Server Side Controls. Visit our blog to learn more about each tool.
--------------------------------------------------------------------------------
Introducing: Adaptive Mobile Ad Unit
Today launched a new Adaptive Mobile Ad Unit that allows content providers with a desktop website to serve mobile targeted ads to users accessing the page from a mobile device. Currently only available on the iPhone, the Adaptive Mobile Ad Unit automatically scales itself, regardless of zoom level, to render at the native resolution of the device. Visit our blog to view a video demo of this innovative new ad unit.
--------------------------------------------------------------------------------
Developer Day This Thursday
Please join us for AdMob’s first Developer Day, this Thursday March 25th at 1pm in Astaria Restaurant in San Mateo. See demos of our new launches and chat with members of AdMob's engineering and product teams. We’ll also be sharing results from our recent Publisher Survey as well as hosting a panel of industry experts. To view a detailed agenda for the event, please visit our blog.
--------------------------------------------------------------------------------
Transfer Bonus Increased to 30% Until March 31st
In addition to showing ads and earning revenue, many AdMob publishers also advertise throughout our network of sites and apps to help promote their mobile properties. Normally we grant a 20% bonus on publisher funds transferred to an advertiser account, but we are offering a 30% bonus ending on March 31st. Learn more and transfer funds by logging in, clicking on the Account tab and then clicking on Transfer Funds.
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