Gasta News:New domain to be web's phone book

source: BBC
The .tel addresses will be reachable via mobiles too

From 3 December companies will be able to buy addresses associated with a new web domain.

Called .tel, the domain is intended to act as a universal contact point rather than as a hook on which to hang websites.

Owners of .tel domains will be encouraged to populate it with details about how they can be contacted.

The domain is designed to work on the web and with mobile phones such as the Apple iPhone and Blackberry.

"All other top level domains like .com use the net's domain name system in the same way," said Kash Mahdavi, head of Telnic which runs the .tel registry. "They all store IP address and they are all about websites."

By contrast, he said, .tel had been designed to act as a repository for all a company's or individual's contact details. A .tel domain, said Mr Mahdavi, could feature phone numbers, e-mail addresses, GPS data or buttons that kick off a Skype call.

Mr Mahdavi said it had some similarities to the Enum projects that aim to bind phone numbers and e-mail addresses into a unified contact system.

The flaw, he said, with Enum was that it demanded people be on the web. By contrast, .tel will work with many different devices such as smart phones.

Phase one

Owners of .tel domains will be able to manage their contact details via a simple dashboard and surrender as much or as little information as they desire, said Mr Mahdavi.

He added that .tel domains have a "friending mechanism" that will grant close friends access to private areas that give more ways for a person to be contacted.

"It will become their place on the cloud," said Mr Mahdavi.

Access to the domain is being granted in three phases. The first begins on 3 December and is the "sunrise" phase for trademark owners to get domains related to their brands.

The second phase begins on 3 February 2009 and is a "landrush" phase open to anyone though domains will be on sale at a premium.

The final general availability phase starts on 24 March 2009 when the domain will be open to all comers.

Phil Kingsland, director of communications for Nominet, the firm that manages the .uk domain, notes that a number of new domains will go online when a new process for allocating them rolls out next year.

"Businesses will need to be aware of the potential uses of .tel and how it can work for them," said Mr Kingsland.

"They should have a clear and robust domain name strategy in place, so that when new top-level domains such as these come onto the market, they are ready for them."

Mr Mahdavi would not be drawn on the final price for a .tel domain but said it would be in line with that charged for other domains.

Gasta News :socialmedian election widget

Help us test the socialmedian election widget
By Jason Goldberg on October 28, 2008 10:35 AM | Permalink | Comments (0) | TrackBacks (0)
socialmedian blog readers: I wanted to provide you with a first look at http://election.socialmedian.com, a site we are launching with the Washington Post and other partners like The Guardian to help people track and participate in election 2008 coverage.



We will formally announce the new site tomorrow (Wednesday)...you can use it now but it is still a work in progress.

The http://election.socialmedian.com site aggregates news and user-feeds related to the election and enables users to join in the election coverage and discussion. We created this site with The Washington Post to enable people to track all the election news from thousands of news sources as well as from Twitter feeds, Flickr photos, YouTube videos, and more all in one place, and (importantly) to join-in and add their own feeds from their favorite sites to provide user reports leading up to and on election day.

You can sign up for the page immediately and add your feeds. Add your Twitter, Flickr, YouTube, blog site etc. and we'll automatically add your relevant contributions on those sites to this page.

Starting Wednesday users will also be able to eaisly grab a widget of this page to put on your own websites and blogs. The WashingtonPost and The Guardian are just two of the first websites that have signed up to use this widget. The widget will highlight user submitted news and reports --> so this is a great way to get your election day coverage on these and other leading sites.

Gasta News: Sky Music

Sky is set to launch a digital music store, in a bid to take on the likes of iTunes, HMV and Tesco.

Sky has partnered with major Universal Music to enable visitors to download thousands of songs from its artists including U2, Girls Aloud and Kanye West.

The service will be available for a single monthly subscription charge and users will able to both stream songs on-demand and download tracks. Customers will be able to listen to tracks through a range of devices such as iPods, MP3 players and mobile phones.

Sky, which plans to partner with other major and independent record labels, for the joint venture service, said it will roll out the digital store later this year.

Mike Darcey, COO at BSkyB, said the service is being set up to meet consumer demand for online music.

"Companies like Sky and Universal Music are well placed to work together to meet consumers' needs. We aim to offer an easy and affordable service for all UK music fans, while ensuring that artists are properly rewarded for their creativity."

Lucian Grainge, chairman and chief executive, Universal Music Group International, said, "The new Sky service will provide a compelling digital music experience, built for the ever growing digital appetite of music fans. In a world where a majority of UK homes have high speed broadband access, consumers will welcome a safe, state-of-the-art service and legal alternative to those services which exploit musicians without compensation."

Gasta News:Search engines warned over data

Search engines should delete personal data held about their users within six months, a European Commission advisory body on data protection has said.

The recommendation is likely to be accepted by the European Commission and could lead to a clash with search giants like Google, Yahoo and MSN.

Google and MSN anonymise user data after 18 months, while Yahoo does the same after 13 months.

The body said search companies were not clear enough on data protection.

Google said its privacy policy "strikes the right balance" between privacy, security and innovation.

Peter Fleischer, Google's global privacy counsel, said in a statement: "Google takes privacy incredibly seriously; protecting our users' privacy is at the heart of all our products.

"It is the reason we were the first company to commit to anonymising our search logs, and also why we dramatically shortened our preference cookie lifetime."

In a statement Yahoo said it was reviewing the details of the body's recommendations.

"We remain committed to striking the right balance between protecting user privacy, providing the most compelling online experience, meeting our legal obligations and preventing fraud," the firm said.

Many search engines currently collect and store information from each search query, holding information about the search query itself, the unique PC address (known as an IP number), and details about how a user makes their searches, such as the web browser that is being used.

Users who create an account with a search engine hand over more data to the firms, including search history. Some search engines also enrich personal data held on their users with information from third parties.

The report from the Article 29 Data Protection Working Party said search engine providers had "insufficiently explained" why they were storing and processing personal data to their users.

It said "search engine providers must delete or irreversibly anonymise personal data once they no longer serve the specified and legitimate purpose they were collected for".

The report said the personal data of users should not be stored or processed "beyond providing search results" if the user had not created an account or registered with the search engine.

The advisory body also said it preferred search engines did not collect and use personal data to serve personalised adverts unless the user had consented and signed up to the service.

The body was set up to provide expert opinion to the European Commission and to make recommendations in the areas of personal data and privacy. The Commission usually adopts the recommendations the body makes.

The report also said search engines did not need to gather additional personal data, beyond the IP address of a machine being used, in order to deliver basic search results and advertisements.

It added: "Because many search engine providers mention many different purposes for the processing, it is not clear to what extent data are reprocessed for another purpose that is incompatible with the purpose for which they were originally collected."

It said search engines should not use personally identifiable data to improve their services or for accountancy purposes.

Personal data stored for security purposes should not also be used to improve services, the body recommended.

The report issued a set of obligations to search engines firms, including:

• Search engines should get informed consent from users if they correlate personal data across different services, such as desktop search
• Search engine providers must delete or anonymise (in an irreversible and efficient way) personal data once they are no longer necessary for the purpose for which they were collected
• Personal data should not be held by search engines for longer than six months
• In case search engine providers retain personal data longer than six months, they must demonstrate comprehensively that it is strictly necessary for the service
• It is not necessary to collect additional personal data from individual users in order to be able to perform the service of delivering search results and advertisements
• If search engine providers use cookies, their lifetime should be no longer than demonstrably necessary
• Search engine providers must give users clear and intelligible information about their identity and location and about the data they intend to collect store or transmit, as well as the purpose for which they are collected

The report also warned that if search engines enriched personal data about users from third parties they could be breaking the law unless customers had given explicit consent.

It said users had the right to access, inspect and correct all the personal data about themselves held by search engines, including their profiles and search history.

By Darren Waters
Technology editor, BBC News website

Gasta News: Microsoft to buy Yahoo for $44.6bn (£22.4bn)

Microsoft has offered to buy the search engine company Yahoo for $44.6bn (£22.4bn) in cash and shares.

The offer, contained in a letter to Yahoo's board, is 62% above Yahoo's closing share price on Thursday.

Yahoo cut its revenue forecasts earlier this week and said it would have to spend an additional $300m this year trying to revive the company.

It has been struggling in recent years to compete with Google, which has also been a competitor to Microsoft.

"We have great respect for Yahoo, and together we can offer an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market," Microsoft chief executive Steve Ballmer said.

Chairman quit

There has not yet been any comment from Yahoo.

Its chief executive, Jerry Yang, announced on Tuesday that he intended to lay off 1,000 staff as part of a restructuring plan.

Terry Semel, who stepped down as chief executive last June, also quit as non-executive chairman on Thursday.

Microsoft said that Yahoo shareholders could choose to receive either cash or shares.

Yahoo shares have fallen 46% since reaching a year-high of $34.08 in October. They rose 54% in pre-market trading.

"Ultimately this corporate marriage was forced by the rise of Google, which has grown into a serious competitor for both Microsoft as a software company and Yahoo as an internet portal," said Tim Weber, business editor of the BBC News website.

"It is a shotgun marriage, but the person holding the shotgun is Google."

'Exorbitant premium'

According to its letter to Yahoo, Microsoft attempted to enter talks about a deal a year ago, but was rebuffed because Yahoo was confident about the "potential upside" presented by the reorganisation and operational activities that were being put in place at the time.

"A year has gone by, and the competitive situation has not improved," Microsoft's letter said.

But there has been some concern about the price that Microsoft is offering.

"To me, the premium seems exorbitant, for what is a dwindling business," said Tim Smalls from the brokerage firm Execution LLC.

"I personally don't see how the synergies of Microsoft-Yahoo is going to take on Google."

Other analysts were more enthusiastic about the offer.

"It is a fantastic offer. It is game on," said Colin Gillis from Canaccord Adams.

"This consolidates the marketplace down to Google versus Microsoft. These two companies will be going head to head."