Tuesday, March 23, 2010

Gasta Tech Newsletter : AdMob Latest

News from AdMob on Gasta.com



Omar Hamoui - "It's a Cross Platform World Again"


When I started AdMob in January 2006 I was trying to solve a problem I had as a developer: reaching consumers who were interested in my mobile website and finding a way to monetize my traffic. After realizing that no simple mobile advertising service existed to help me, I decided to focus on building the mobile ad platform that would become AdMob. I figured there were probably plenty of small mobile developers out there with great ideas who just needed a way to spread the word about their products, and to make some money once they gained usage. Turns out there were. Visit our blog to continue reading Omar’s post.


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New SDKs for Android, iPhone and Flash Lite

Developers are increasingly building their applications for multiple platforms and we want to support easy monetization solutions across as many of those platforms as possible. So today we are happy to announce the release of important updates to our existing Android and iPhone SDKs and a new SDK for Flash Lite. Visit our blog to read more about each SDK release.


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New Publisher Tools
for Managing Your Mobile Business
Today we launched a number of great tools designed to enable publishers to more efficiently manage their AdMob account. The release includes a new Publisher Dashboard, an Enhanced Reporting UI, a new Reporting API (beta) and new Server Side Controls. Visit our blog to learn more about each tool.


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Introducing: Adaptive Mobile Ad Unit

Today launched a new Adaptive Mobile Ad Unit that allows content providers with a desktop website to serve mobile targeted ads to users accessing the page from a mobile device. Currently only available on the iPhone, the Adaptive Mobile Ad Unit automatically scales itself, regardless of zoom level, to render at the native resolution of the device. Visit our blog to view a video demo of this innovative new ad unit.


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Developer Day This Thursday

Please join us for AdMob’s first Developer Day, this Thursday March 25th at 1pm in Astaria Restaurant in San Mateo. See demos of our new launches and chat with members of AdMob's engineering and product teams. We’ll also be sharing results from our recent Publisher Survey as well as hosting a panel of industry experts. To view a detailed agenda for the event, please visit our blog.


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Transfer Bonus Increased to 30% Until March 31st


In addition to showing ads and earning revenue, many AdMob publishers also advertise throughout our network of sites and apps to help promote their mobile properties. Normally we grant a 20% bonus on publisher funds transferred to an advertiser account, but we are offering a 30% bonus ending on March 31st. Learn more and transfer funds by logging in, clicking on the Account tab and then clicking on Transfer Funds.

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