Gasta Seo: Milind Mody, CEO of eBrandz Inc

Milind Mody, CEO of eBrandz Inc has stated that Local search engines have most to benefit from the downturn.

Search engine marketing might have to scale down branding campaigns in favor of tactics which yield great 'short as well as long term Return on Investment'."

Specifically Mody said that local search is an important part of the overall mix. "Client reviews and customer ratings form an important aspect of local search SEO. These reviews also helps in branding and reputation management. So I would also highly recommend working with clients on getting their customer ratings and reviews on local search engines."

He said he believes that online advertising is more recession proof than other forms of advertising and that research indicates that any decline in online advertising is because clients are slashing their overall budgets.

"In many cases, clients are reducing print and other offline marketing budgets and spending more online," said Mody.

Gasta News: Gasta welcomes UK Council for Child Internet Safety

The Department for Children, Schools and Families officially launched the UK Council for Child Internet Safety today.

The council will work to bring in the recommendations made by Dr Tanya Byron in her report 'Safer Children in a Digital World', released earlier this year.

Issues such as cyber bullying, inappropriate content online and advertising will be at the top of the agenda.

The council will establish a voluntary code of practice for user-generated content sites.

The council, which is made up of over 100 private and public companies, will report into the Prime Minister.

Children's minister Ed Balls said, "We want to help children and young people to make the most of what all digital and interactive technologies can offer. By putting in place the right support for children, young people and parents we can reduce much of the anxiety that exists around the internet."