source: BBC
The .tel addresses will be reachable via mobiles too
From 3 December companies will be able to buy addresses associated with a new web domain.
Called .tel, the domain is intended to act as a universal contact point rather than as a hook on which to hang websites.
Owners of .tel domains will be encouraged to populate it with details about how they can be contacted.
The domain is designed to work on the web and with mobile phones such as the Apple iPhone and Blackberry.
"All other top level domains like .com use the net's domain name system in the same way," said Kash Mahdavi, head of Telnic which runs the .tel registry. "They all store IP address and they are all about websites."
By contrast, he said, .tel had been designed to act as a repository for all a company's or individual's contact details. A .tel domain, said Mr Mahdavi, could feature phone numbers, e-mail addresses, GPS data or buttons that kick off a Skype call.
Mr Mahdavi said it had some similarities to the Enum projects that aim to bind phone numbers and e-mail addresses into a unified contact system.
The flaw, he said, with Enum was that it demanded people be on the web. By contrast, .tel will work with many different devices such as smart phones.
Phase one
Owners of .tel domains will be able to manage their contact details via a simple dashboard and surrender as much or as little information as they desire, said Mr Mahdavi.
He added that .tel domains have a "friending mechanism" that will grant close friends access to private areas that give more ways for a person to be contacted.
"It will become their place on the cloud," said Mr Mahdavi.
Access to the domain is being granted in three phases. The first begins on 3 December and is the "sunrise" phase for trademark owners to get domains related to their brands.
The second phase begins on 3 February 2009 and is a "landrush" phase open to anyone though domains will be on sale at a premium.
The final general availability phase starts on 24 March 2009 when the domain will be open to all comers.
Phil Kingsland, director of communications for Nominet, the firm that manages the .uk domain, notes that a number of new domains will go online when a new process for allocating them rolls out next year.
"Businesses will need to be aware of the potential uses of .tel and how it can work for them," said Mr Kingsland.
"They should have a clear and robust domain name strategy in place, so that when new top-level domains such as these come onto the market, they are ready for them."
Mr Mahdavi would not be drawn on the final price for a .tel domain but said it would be in line with that charged for other domains.
Wednesday, December 03, 2008
Gasta News:Get Drunk on Google ads this Christmas
NMA Reports
Google lifts prohibition
Google is to allow spirit brands to run search campaigns for the first time as the search engine company looks to drive slowing AdWords click rates.
The search giant will lift restrictions in the New Year, letting spirit brands run branded search campaigns tied in with overall marketing activity. However, advertisers will not be allowed to promote or incentivise actual sales.
Google is understood to want to encourage spirit brands to run search campaigns as part of a wider media buy across its portfolio of channels, including AdSense and YouTube.
Google is set to make a formal announcement in the next few days, and while the actual date of UK restrictions being lifted has not been finalised it is expected to be in the first two weeks of January.
The move is the latest by the company to boost click rates on AdWords, which former Google chief financial officer George Reyes acknowledged had slowed when revealing its Q2 results back in July.
It follows October's lifting of gambling and gaming restrictions on AdWords. Back in May, Google allowed brands to bid on rival trademark terms. The company hoped both these moves would drive up click rates.
Brands and agencies have said they will increase search spend as a result of the latest decision.
Tom Jefferies, digital marketing manager at Bacardi Global Brands, said, "To be allowed to run AdWords advertising on Google.com is a big opportunity for us, so we will be looking to put money behind it."
Charlie McGee, MD of Carat Digital, which buys media for Diageo brands including Gordon's Gin, said: "[Using search] we can amplify all of the on and offline work that's done to promote these brands."
A Google spokesman said: "We're constantly evaluating our ad policies to ensure they are up-to-date and as consistent as possible with local business practises."
Google lifts prohibition
Google is to allow spirit brands to run search campaigns for the first time as the search engine company looks to drive slowing AdWords click rates.
The search giant will lift restrictions in the New Year, letting spirit brands run branded search campaigns tied in with overall marketing activity. However, advertisers will not be allowed to promote or incentivise actual sales.
Google is understood to want to encourage spirit brands to run search campaigns as part of a wider media buy across its portfolio of channels, including AdSense and YouTube.
Google is set to make a formal announcement in the next few days, and while the actual date of UK restrictions being lifted has not been finalised it is expected to be in the first two weeks of January.
The move is the latest by the company to boost click rates on AdWords, which former Google chief financial officer George Reyes acknowledged had slowed when revealing its Q2 results back in July.
It follows October's lifting of gambling and gaming restrictions on AdWords. Back in May, Google allowed brands to bid on rival trademark terms. The company hoped both these moves would drive up click rates.
Brands and agencies have said they will increase search spend as a result of the latest decision.
Tom Jefferies, digital marketing manager at Bacardi Global Brands, said, "To be allowed to run AdWords advertising on Google.com is a big opportunity for us, so we will be looking to put money behind it."
Charlie McGee, MD of Carat Digital, which buys media for Diageo brands including Gordon's Gin, said: "[Using search] we can amplify all of the on and offline work that's done to promote these brands."
A Google spokesman said: "We're constantly evaluating our ad policies to ensure they are up-to-date and as consistent as possible with local business practises."
Tuesday, December 02, 2008
Gasta News: Report from NMA Editor Justin Pearse
The Phorm saga rolled on this week, with the announcement of the departure of four members of the behavioural targeting company's board. It could be argued that the appointment of ex-Ofcom executive board member Kip Meek as one of the replacements was more significant than the departures for a company fighting regulatory and PR battles on all fronts, Meek's experience in the regulatory arena at Ofcom, on a European as much as domestic level, will be invaluable. Behavioural targeting itself got a welcome boost in support with BBC Worldwide's plan to launch it across its international website BBC.com. As large publishers board the behavioural targeting bandwagon, it should help to build a level of confidence to help address the reactionary hysteria it so often generates.
Targeted advertising has always been one of the promises of mobile, of course, although the operators' reluctance to release deep customer data has stymied this somewhat. Content providers, although happy with the traffic operator portals generate, are desperate for more control. So it was a heartening sign to see Sky start selling advertising around its content on the T-Mobile and Vodafone portals
Bauer is the only other content owner to do this. The resulting control should help encourage publishers to commit further to mobile advertising but few will have the market muscle to force such deals through to operators. Especially as mobile advertising is failing to meet the lofty heights its hype promised. One of the reasons behind O2 launching global media sales division O2 Media Group. The move is designed to let O2 sell integrated ad opportunities across its entire real estate, from mobile and online to in-store and DM. Rival Vodafone is also planning a similar offering. As all operators look to bolster their online operations, such holistic views of themselves could be powerful in convincing media agencies and advertisers to view them as media companies rather than telecoms suppliers.
Towards the end of the month came news of the government's tacit admission of its lack of understand of the new media industry. The IAB began a programme to educate civil servants in government departments from the DCMS to Berr. The move generated mixed emotions. On the one hand, anything to increase government understanding of the fast moving digital industry is to be applauded. On the other, it could be seen as worrying this education was needed following a year of increased regulatory attention to the internet by government, from Andy Burnham’s speech on the readiness of the internet for governance, to the Byron Report and the Council for Child Safety.
The evolution of online video and internet TV is clearly one area where regulatory confusion will see increasing government attention over the coming year. The sector is moving so fast that multi-platform commissions are becoming commonplace. However, the complexity of getting such projects to market was highlighted this month with Virgin Media's delay of launching Prom Queen due to the lack of a sponsor. Sony Pictures Television is the latest to be searching for distribution partners for its multi-platform series Gemini. The three minutes series was broadcast in the US by Amazon Unbox, NBC Online, NBC Mobile, Xbox Live and Zune. Just the type of fascinating broadcast model we'll be seeing more of in the UK in the coming year.
Targeted advertising has always been one of the promises of mobile, of course, although the operators' reluctance to release deep customer data has stymied this somewhat. Content providers, although happy with the traffic operator portals generate, are desperate for more control. So it was a heartening sign to see Sky start selling advertising around its content on the T-Mobile and Vodafone portals
Bauer is the only other content owner to do this. The resulting control should help encourage publishers to commit further to mobile advertising but few will have the market muscle to force such deals through to operators. Especially as mobile advertising is failing to meet the lofty heights its hype promised. One of the reasons behind O2 launching global media sales division O2 Media Group. The move is designed to let O2 sell integrated ad opportunities across its entire real estate, from mobile and online to in-store and DM. Rival Vodafone is also planning a similar offering. As all operators look to bolster their online operations, such holistic views of themselves could be powerful in convincing media agencies and advertisers to view them as media companies rather than telecoms suppliers.
Towards the end of the month came news of the government's tacit admission of its lack of understand of the new media industry. The IAB began a programme to educate civil servants in government departments from the DCMS to Berr. The move generated mixed emotions. On the one hand, anything to increase government understanding of the fast moving digital industry is to be applauded. On the other, it could be seen as worrying this education was needed following a year of increased regulatory attention to the internet by government, from Andy Burnham’s speech on the readiness of the internet for governance, to the Byron Report and the Council for Child Safety.
The evolution of online video and internet TV is clearly one area where regulatory confusion will see increasing government attention over the coming year. The sector is moving so fast that multi-platform commissions are becoming commonplace. However, the complexity of getting such projects to market was highlighted this month with Virgin Media's delay of launching Prom Queen due to the lack of a sponsor. Sony Pictures Television is the latest to be searching for distribution partners for its multi-platform series Gemini. The three minutes series was broadcast in the US by Amazon Unbox, NBC Online, NBC Mobile, Xbox Live and Zune. Just the type of fascinating broadcast model we'll be seeing more of in the UK in the coming year.
Monday, December 01, 2008
Gasta.com: Support New Irish Band BabyJenx Growing
Gasta.com are supporting two new bands from Ireland that are tipped for the top, venues and musicheads have been going mad on Myspace and Facebook to download the latest singles from Babyjenx, and The Beat Poets, to get information about these fantastic new and emerging talents, you can find links to both bands on Gasta.tv
About Baby Jenx
BABY JENX
"So beautiful, so intoxicating, so heavenly . . . Gary Reddy's voice reaches soaring glorious falsettos with an ease that would make Thom Yorke envious" – Musician.ie
THE BAND: Gary Reddy – guitar/vocals; Ewen Ferguson Denny - keyboards; Mick Reddy – bass; Graham Carey – drums
THE PAST: Named after a character in Anne Rice's Vampire Chronicles, Baby Jenx have been together since the summer of 2005. Influenced by the big stadium sounds of U2, Radiohead and Muse, but with their own musical aesthetic firmly to the fore, they played their debut gig in legendary Dublin venue Mother Redcaps later that same year.
“Thrilling and epic, two words to describe the performance on the night… with melodic grooves and superb vocals on board, this is one act you need to get out and see” - Musicreveiw.com
Over the following months, Baby Jenx honed their live skills with a multitude of gigs. Their sparkling shows at the Irish IMRO showcase, Boston's NEMO Music Festival and Castlepalooza earned them rave reviews.
"... singer Gary Reddy is a natural performer and exceptional singer" – IMRO magazine
They recorded their first demo with producer Declan Lonergan in Bluebird Studios in Co. Kildare. This demo received extensive radio airplay, and was immediately chosen as Hot Press magazine's 'Demo of the Fortnight' by none other than Jackie Hayden (the former CBS boss, known for giving U2 their first record deal).
"The real gem is 'So Long', which opens around a slow staccato piano before it builds with sensitivity and pathos to a real ear-opener" – Jackie Hayden - Hot Press
THE FUTURE: Baby Jenx are currently in studio recording their debut album proper. Entitled “Trial By Fire” it will be released early 2009.
"… the band of this year to hit the music scene, with melodic, streaming vocals and uplifting sounds … you must catch a live gig from these guys, you are missing something special" – Hotpress.com
About Baby Jenx
BABY JENX
"So beautiful, so intoxicating, so heavenly . . . Gary Reddy's voice reaches soaring glorious falsettos with an ease that would make Thom Yorke envious" – Musician.ie
THE BAND: Gary Reddy – guitar/vocals; Ewen Ferguson Denny - keyboards; Mick Reddy – bass; Graham Carey – drums
THE PAST: Named after a character in Anne Rice's Vampire Chronicles, Baby Jenx have been together since the summer of 2005. Influenced by the big stadium sounds of U2, Radiohead and Muse, but with their own musical aesthetic firmly to the fore, they played their debut gig in legendary Dublin venue Mother Redcaps later that same year.
“Thrilling and epic, two words to describe the performance on the night… with melodic grooves and superb vocals on board, this is one act you need to get out and see” - Musicreveiw.com
Over the following months, Baby Jenx honed their live skills with a multitude of gigs. Their sparkling shows at the Irish IMRO showcase, Boston's NEMO Music Festival and Castlepalooza earned them rave reviews.
"... singer Gary Reddy is a natural performer and exceptional singer" – IMRO magazine
They recorded their first demo with producer Declan Lonergan in Bluebird Studios in Co. Kildare. This demo received extensive radio airplay, and was immediately chosen as Hot Press magazine's 'Demo of the Fortnight' by none other than Jackie Hayden (the former CBS boss, known for giving U2 their first record deal).
"The real gem is 'So Long', which opens around a slow staccato piano before it builds with sensitivity and pathos to a real ear-opener" – Jackie Hayden - Hot Press
THE FUTURE: Baby Jenx are currently in studio recording their debut album proper. Entitled “Trial By Fire” it will be released early 2009.
"… the band of this year to hit the music scene, with melodic, streaming vocals and uplifting sounds … you must catch a live gig from these guys, you are missing something special" – Hotpress.com
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