Gasta Video:Prepare for Web 3.0

This is a facinating article by Phil Cooper about the advance of video and (UGC) user generated content on the Internet

Gasta.com has just launched its own unique video services great for 'mash up' mixs and 'speeding through' every body wants the 15 minutes of fame.

Prepare for Web 3.0

Phil Cooper, CEO, Utarget Networks

Video continues to expand rapidly online. This new market has been driven by users, both consuming and generating video. Professional digital producers, big and small, are now responding to this user demand by delivering their content online. Short form video is proliferating on the open internet and this may well extend to long form video content. Advertising is becoming the main revenue model to propel this market. Walled garden services may well become submerged under an open internet video tsunami.

Doubters should look at the US market to see the large amount of video now online. But advertising on US TV is holding up compared to the UK. Online spend over there remains proportionally only half that of the UK. So we’re behind the US in putting video online (by about 18 months) but, it would seem, ahead in the web encroaching on TV. It seems UK users are moving from TV to online particularly quickly. ITV and other commercial channels are finally responding to the threat as convergence looms ever larger.

Utarget is proud to have launched the UK’s first online video advertising net work in June 2006 and to have since led the growth of the UK video ad market. YouTube has demonstrated the huge user interest in video but has equally high lighted the problems in monetizing uncontrolled and variable content. In contrast, we represent video ad inventory across top tier websites offering quality content. As of this month, we’re pleased to include the leading online video pioneer, Blinkx, within our network.

Other networks and major sites now offer targeted streamed placements for video advertisers around well produced short and long form content. In addition, there are video players supplied with rich syndicated content, such as Roo Media and Brightcove (as well as our own ad supported player). Through such players we have sites where video is the hero. These aren’t traditional text based sites but broadband TV channels. Most are ad funded but some are brand sponsored. They’re the future of online and show the video market growing and maturing.

Video ads will become the key format for brand advertisers online. They’re increasingly attracted to video ads as the online format that uniquely offers the impact and reach of TV. Our experience is that online usage is evolving from lean forward to more laid back due to the browsing of online video. It will never be couch potato but new media specialists will increasingly have to compete against big agency TV departments as the two media converge.

From our market position, Utarget is now seeing a sharp upturn in overall video spend in the UK. Test budgets are rising to £20,000 and more clients are willing to invest by equipping their agencies with creative of appropriate length for online. Expect this to rapidly accelerate. We predict that a large part of TV will be distributed online by 2010.

Gasta Advertising

GASTA WEB 2.0

We will soon be launching our next generation web.20 multimedia search, this version is almost complete and has simple push button administration areas that control search feeds, adverts, links, and keywords, all linked by our InstantLinks, InstantAds, and SearchMatch products. Gasta disseminates information and like an electronic amoeba spreads the information across networks, when a search is made on Gasta the search keyword is collected and collated for popularity, the most popular keywords are then added to the list of Gasta directories; this is all carried out in quantum nanoseconds (on the fly). Web marketers and SME’s then have the opportunity to create an IntantLink ™ to that directory. Users can also bookmark videos, images, webpage’s, and view their search history.

This is a new innovation in web directories and dynamic linking, and part of the new exciting Gasta interface. Gasta’s new interface is designed to give the maximum use of directories but at the same time make easier to use the search tool. Having morphed from an old school directory like Yahoo, Gasta has now harnessed the minimalist elements of Google and tied these to the directory listing by popular keywords. This is very new and very creative design for the launch of Gasta web2.0 with the additional tools of predictive search assists, playlists, and transparent search history we give the user more power to search faster, and more precisely.

Please feel free to have a look around http://www.mysearchmachine.com

And let us know what you think, we would like the opportunity to discuss future strategies partners and individuals.

Gasta & Baidu.com Inc

This is the latest search engine reach report from Gasta news, Baidu the robot that crawls gasta in eastern europe for results is growing at a phenomenal rate, as is the China net market.

SHANGHAI (Reuters) - Baidu.com Inc led China's search engine market in last year's fourth quarter with a 60.1 percent share, research firm Analysys International said on Friday.

Google Inc came second with a 25.9 percent share, followed by Yahoo China with 9.6 percent, it said in a statement.

Baidu's fourth-quarter market share was roughly unchanged from the previous quarter. Google Inc, meanwhile, gained 2.2 percent in the fourth quarter from the third, and has launched a mobile short message search service.

China's search engine market reached 946.6 million yuan ($131.3 million) in the fourth quarter -- almost double from a year earlier -- and was dominated by Baidu, Google and Yahoo China with a combined share of nearly 96 percent.

China had 210 million Internet users at the end of 2007, second only to the United States, and the population would become the world's largest at the beginning of this year, Xinhua news agency said this month.

Gasta , Fidel Castro "Globalisation:the new atomic bomb"

In an interview with The New Yorker magazine in 1999 Fidel Castro said that "Globalisation was the new atomic bomb" we here at Gasta HQ had a debate at the time about what that he could mean, we thought it might be a statement about the enviroment or an isolationist nightmare, but what is now apparent is that Fidel Castro was talking about the big bang of communication. Information is now spread so fast across the globe that a blip on the economic markets in Asia/Europe or one of the other 'emerging markets', can cause a nerve jangling pulse in the market worldwide, everybody is watching everything! We in Belfast are famous for our corner boy politics, now we have our corner boy economists and doomsayers! The recent credit cruch is a typical example of the 'rush to fear'; financial journalists and the media as a whole have been quick to deny any cause and effect of their reports, but every force has an opposite and althought the media may not have meant to start a run on the Northern Rock, they did! Is this the new atomic bomb that Castro predicated? Can modern communication cause widespread panic and fear at such a fast pace that the shockwave hits us all at once?

Gasta the amoebic replicant

Gasta the amoebic replicant

Growing faster and replicating itself across the universe how big can Gasta get?

Gasta disseminates information and like an electronic amoeba spreads the information across networks, when a search is made on Gasta the search keyword is collected and collated for popularity, the most popular keywords are then added to the list of Gasta directories; this is all carried out in quantum nanoseconds (on the fly). Web marketers and SME’s then have the opportunity to create an IntantLink ™ to that directory. This is a new innovation in web directories and dynamic linking, and part of the new exciting gasta interface. When designing a new interface a range of disciplines must be used to create the best experience for the interface user, Gasta.com's new interface is designed to give the maximum use of directories but at the same time make easier to use the search tool. Having morphed from an old school directory like Yahoo, Gasta has now harnessed the minimalist elements of Google and tied these to the directory listing by popular keywords. This is very new and very creative design for the launch of Gasta web2.0 with the additional tools of predictive search assists, playlists, and transparent search history we give the user more power to search faster, and more precisely.

Gasta mobile world congress, Barcelona 2008

Gasta to attend mobile world congress in Barcelona on 11-14 Febuary 2008, InestNi have kindly invited gasta to attend the mobile world congress in Barcelona. The event is aimed at the wireless telecommunications sector but is also relevant for ICT/Digital Media/Web Development, and mobile marketing companies that supply services and technologies to the sector. This is a great idea by InvestNI as outlined in the recent strategy document converging technologies and industry collaborations are the way forward.

Belfastmediagroup:strategic alliance with gasta.com

Belfastmediagroup announces new online strategy with gasta.com, heres how the announcement was made on the new Belfastmediagroup websites front pages.


"Equally exciting is the move towards digital 'citizen' hubs across the city as we roll out our newly-acquired sites including, southbelfast.com and belfasteast.com. These hubs are being developed under our new strategic alliance with gasta.com, the successful search engine company based in Belfast which enjoys marketing deals with yahoo, askjeeves and google. These sites will carry the news and advertisements from the Belfast Media Group newspapers while tailoring their offering to the younger reader with 'what's on' lists of local pubs and restaurants, cinema listings and photo-ordering facilities."

Gasta online sales 50% rise

Gasta online sales of advertising rose in the last quarter despite the doom and gloom initiated by the credit crunch, according to the BBC overall online sales rose by 50% . This is good news for the technology sector and the online advertising community, Gasta will continue to offer the most cost effective internet campiagns to SME's.

UK online sales rose by more than 50% in the three months to Christmas, according to an industry survey.

Internet sales between 1 October and 31 December hit £15.2bn, up from £9.61bn a year earlier, with electronics and clothing doing well, Capgemini said.

Firms with both a High Street and online presence, such as John Lewis, did best, the survey said.

For every pound spent on goods in 2007, 15 pence was spent online, pushing annual electronic sales to £30.2bn.

In 2006, for every pound spent on retail goods, the internet spend had been 10 pence.

Discounting

"There can be no doubt [that] online is growing its share at the expense of bricks and mortar retailers and we believe this trend will continue," said Anthoula Madden, vice president at Capgemini's consumer products and retail division.

Online shopping peaked during the first week in December, with sales rising 9% year-on-year.

However, in previous years the busiest period had been earlier, signalling that consumers were delaying spending, to take advantage of discounting before Christmas.

Retailers have painted a mixed picture of results covering the crucial Christmas period, but several firms have highlighted the strength of their online sales.

In its latest trading update, music shop HMV said its bookstore chain Waterstones saw internet sales double in the five weeks to 5 January.

Argos, which is owned by Home Retail Group, said internet orders increased by a third in the 18 weeks to 5 January, representing nearly a quarter of all sales at its Argos stores.

The firm said its online reservation system for collection in store proved particularly popular.

Tesco said its online businesses had a "very successful" Christmas, in the six weeks to 5 January, with strong demand for MP3 players, digital cameras and laptops sending total sales 24% higher.

Even Marks & Spencer, though seeing its worst Christmas sales for more than two years, saw internet sales surge 78% in the last three months of 2007, year-on-year.

Gasta & Mobile web support tools.

If you have seen our previous posts about the potential of a Gasta Phone then read on and see its not so pie in the sky!

Gasta& Mobile web support tools.

Yahoo chief Jerry Yang has revealed the firms future ambitions for an open and mobile web.

Central to the company's aims is allowing third party software developers to create small applications which can run in Yahoo portals.

The first Yahoo platform to allow these widgets, as they are known, will be Go 3.0, developed for mobile phones.

The search firm showed off applications that allow people to check MySpace, eBay and MTV on the go.

"Bringing a rich web experience to mobile devices is not an easy task," said Mr Yang.

"There are literally billions of mobile users, thousands of different devices and hundreds of different carriers.

"The challenge is to create a simple starting point for all of them."

Mobile browser

Yahoo Go is a suite of downloadable tools that allow people to carry out every day internet tasks on a mobile phone.

Software allows people to search the net, send emails, upload photos, download maps and receive news updates.

In previous versions, users have been limited to browsing and using Yahoo content.

The latest edition will do away with that and allow third party developers to create widgets that will suck content from other areas of the net.

"We're opening up all of Yahoo Go to the world, meaning every publisher and developer small or large will be able to develop mobile," said Marco Boerries of the firm.

"Consumers will be able to find those, discover those and subscribe to those very easily."

The model is very similar to that used by other sites such as Facebook which also allows software developers to create widgets for the social networking site.

Go 3.0 will initially be available to download on to 30 devices, although it can be run on other phones through a mobile browser.

The firm said it was working with mobile phone manufacturers such as Motorola and LG to preload the suite of tools.

Smart search

Mr Yang also showed off a prototype smart inbox for Yahoo mail.

Yahoo mail is a web based email and messaging program that has more than 250 million users worldwide.

"This is not a launch - it is more of a concept demonstration," he said.

The prototype allowed users to import contacts from social networking sites such as MySpace.

The inbox would automatically prioritise messages from people that the inbox owner regularly communicated with across all of the networks.

Other tools allowed a user to drag a message on to a map tool to see quickly the location of places linked in the body of the message.

Mr Yang showed off an example of a message that contained a link to a restaurant.

Dragging the message on to the map brought up its location, reviews, photographs and also whether the restaurant was compatible with a person's stored dietary preferences.

Coming soon

Other tools imported labels, known as tags, from the popular photo-sharing site Flickr and displayed them on a map.

The size of the font indicated the number of times a particular landmark had been photographed and tagged, and therefore its popularity.

Other tools would cross reference a person's preferences with the food on offer at the restaurant and if not compatible would suggest other eateries in the area.

"It's taking advantage of the social networks, it's taking advantage of connections, it's taking advantage of large blocks of structured data, it's taking advantage of a lot of tags that have been submitted by our users to offer a fairly seamless experience," said Mr Yang.

"These are the things I think we can be doing more of."

Yahoo co-founder David Filo added: "The good news is that we're not that far away from market. In the coming months you'll be hearing a lot more about Yahoo open platforms."

The technologies were showed off at the Consumer Electronics Show (CES) in Las Vegas.

Gasta what is Digg?

The new Gasta web.20 services are designed to compliment services like Digg to enable users to share content and recommend 'stuff' to each other, the only diference between gasta's new services and Digg is that Gasta offers everything on the one page right before your eyes.

This is what Digg is all about.

Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.

How do we do this? Everything on Digg — from news to videos to images to Podcasts — is submitted by our community (that would be you). Once something is submitted, other people see it and Digg what they like best. If your submission rocks and receives enough Diggs, it is promoted to the front page for the millions of our visitors to see.

And it doesn’t stop there. Because Digg is all about sharing and discovery, there’s a conversation that happens around the content. We’re here to promote that conversation and provide tools for our community to discuss the topics that they’re passionate about. By looking at information through the lens of the collective community on Digg, you’ll always find something interesting and unique. We’re committed to giving every piece of content on the web an equal shot at being the next big thing.

Gasta Wins Belfast Top 50 Business Awards

Gasta and E4's big brother

This time big brother is disappointing, many gasta users and blogers have voiced concerns about the lack of humour and the silly celebrities who guest on the show as big brother stand-ins.

However, as recently quoted in New Media Alert, E4 is positioning itself as a multi-platform channel with the unveiling of new mobile and internet sites. It also plans to be the first of 4Radio's crop of digital radio stations. The digital platforms have been in development for nine months and launched to coincide with the new series of Skins and Big Brother Celebrity Hijack. The sites have been positioned to tie in closely with social networks as E4 aims to capture its target audience of under-35-year-olds.

Gasta wows Derry City

Gasta.com has requested beta testers on its new mutimedia search network to iron out any gliches before the official launch in Febuary 2008, the feedback from Magee University and private users has been a massive endorsement of the new service, Comments have ranged from "This is how to show videos" and " This thing is Opium for video lovers". Gasta.com commercial director Francis Higgins says he is "over the moon" at the response, "we have had a good response on a beta pre launch before but nothing like this". It seems gasta is on to another winning service.

Gasta :Belfast based search network

Gasta Search Network is taking Belfast by storm, In Belfast city with five university campus,
gasta.com and the gasta video network is proving very popular with students and pupils all over Northern Ireland and beyond. Gasta video and bookmarking systems are simple and fun to use, you can store your videos, images, and news items with the simple click of a mouse. check out the development on http://www.mysearchmachine.com/
and let us know what you think!

Gasta what is InstantAds™?

InstantAds™ allow you to create an ad campaign that appears in our side panel across all the Gasta Domains. Your adverts have no limit to the number of impressions during your campaign.

Create your advert, add your keywords, and publish. Gasta InstantAds™ is based on the age old adage of K.I.S.S

Gasta News : VideoEgg

VideoEgg, the video advertising network, today announced a further three media partnerships.

The deals include music social network Imeem, video sharing site Metacafe and entertainment site Buzznet, which will now be added to VideoEgg's network of over 200 sites, which includes Bebo and Hi5.

VideoEgg is capable of running Flash video ads in any online environment.

"These sites are the new MTVs," said CEO Matt Sanchez. "Brands need to find innovative ways

.... to get video in front of young consumers who aren't sitting in front of the TV.

Gasta continues to see growth and convergence in the search and search marketing sectors

This is a really interesting Snippet from the NMA Daily Alert

Credit Article :Comment - Cooper on search

Gasta continues to see growth and convergence in the search and search marketing sectors as the article below concludes.

The fight to be the number one UK search specialist is frantic, with all players - not just Latitude and The Search Works - claiming top spot. Meaning making the headlines is increasingly important.

Over the Christmas period the sector was left thinking about Latitude's ambiguous deal - one that is as similarly blurry as the BigMouthMedia/Global Media deal a year before - but the start of the year saw TradeDoubler's announcement once again make IMW front of mind.

So, the frantic race continues, and it won't stop with Latitude and IMW. A year of consolidation in 2007 saw deals involving companies such as Spannerworks, Green Cathedral and 24/7 Real Media, all of which now have extra cash to fuel their race.

Interestingly, that only leaves a handful of search-specific agencies still playing the courting game - or not, as they insist.

Of those, arguably Greenlight is the most high-profile. Despite the fact that CEO Warren Cowan is adamant the agency's not for sale, key wins and good work for clients including HMV, Handbag and Monarch Airlines as well as expanding UK and US offices surely makes them an attractive prospect.

And why shouldn't they sell/merge/whatever? Search is still the fastest growing digital sector, with the trade press very much obsessed with Google, Yahoo!, Microsoft - yes, IMW, at £56m, went for less than anticipated - but there are still plenty of investors out there with very deep pockets.

What is the Gasta SEM Zone

This zone is dedicated to bringing all our marketing tools under one roof. From here you can add InstantAds, SearchMatch, SearchMatch+ and Banner Campaigns.

What is better you can edit you ad during its life cycle. At no extra cost. Once you advert is approved the first time you then take control and can modify your ad when you like.

We want you to feel in control of your ad campaigns.