www.dental-implants.org/

Here is a story of Innovation, I lost my bottom front tooth trying to open a zip ((Long Story) and had it in my wallet for two days, I was walking about like gummy bear for two days wincing at every breath, I was sitting in emergency dental rooms for hours on end only to be told 'nothing we can do as labs are closed for Xmas'. In pain and desperation I talked to my sister who has perfect teeth and stringently looks after them! She recommended I go and see Dr Martin Macallister of Cavehill Dental Care in North Belfast. This was truly the best trip to the dentists I had ever had, Dr Martin asked me if I had my tooth and I produced the mangy blackened stalagmite from my wallet, what he did next was amazing! he cut the root off and polished up the offending fang, he then cemented the now gleaming white tooth into place and bridged it with my two remaining front fangs. He did this as efficiently, and pain free as possible and it was all over in twenty minutes. This is what true Northern Ireland professionalism is about, when no-one else was prepared to do anything, along comes someone who cared enough about his profession and had the confidence to go for it! although it is only a temporary fix, what matters is that Dr Macallister was concerned enough to try, something, anything to ease the discomfort.
Thanks to Cavehill Dental care I am now able to enjoy Christmas and am not afraid to smile. www.dental-implants.org/

Get ready for Gasta web 2.0

Get ready for Gasta web 2.0

Now that mobile phones are the new credit cards the Gasta Search Network has embraced web 2.0, what next the Gasta phone?

Web 2.0 is the new more flexible consumer-oriented media, which includes user-generated content (ogc) as well as iptv, RSS, blogs, games, video streaming and mobile delivery systems Web 2.0 technologies and social networking media are not just the new fad additions to enhance existing communication channels; they are necessary to communicate effectively with today's new consumer. Web 2.0 is about the consumer using technology to transfer relevant information faster, and better, in the medium of the consumer's choice, and has also increased the importance of reach for both businesses and consumers; European Search Network Gasta already has a global reach pulling and retaining users from as far away as Africa and South East Asia, Australia, Japan, and Europe. Each geographic region has its own advertising inventory allowing Gasta to sell the same keyword in various geographic regions.

Gasta with its added value branded solutions of SearchMatch™ and InstantAds™ now gives advertising firms and net marketing companies the ability to decide where to run their ads, with geo-targeting and contextual tagging to enhance user experience and raise conversion rates. With advances in analytics and a Search Engine Management Zone (SEM), Gasta enables advertisers and companies to test and quickly change their ads while limiting the amount they spend on campaigns, making the whole process simpler and more importantly cost effective. CPM-based ads no longer dominate the market. Intuitively, CPA-based ads are increasing; this is not surprising when one considers that companies prefer to pay for ads that have proven conversion results.

Gasta has long been aware that search and ad serving are the vehicles within Web 2.0 that link the consumer with media. In order to reach consumers, Web 2.0 advertisers and agencies will have to pursue multiple web media publishers. Publishers must deliver in VOD, gaming, mobile media channels and video.

Whatever solution advertisers and agencies choose, Web 2.0 ad serving must be able to access and aggregate analytics from other sites and sources in real time. This is the case for a new version of Instantlinks™ that Gasta has been testing for a number of months and is due to go live within the next few weeks.

To stay competitive, companies, advertisers, agencies and publishers will have to simultaneously leverage both verticals, by joining technology and media. Any digital publishers not considering the significance of Web 2.0 within the context of their ad serving and management will be left behind by early next year; this is why small innovative search engines like Gasta.com are of real significance and importance.