Gasta Tech: Hitwise news

Experian Launches Hitwise Internet Measurement Services for France
Search Terms Analysis
Search Analysis - 'olympics'
Fast Mover
Vancouver 2010 - Olympic and Paralympic Winter Games: www.vancouver2010.com
Leveraging Competitive Intelligence
Benchmark Your Online Performance
Category Spotlight
Shopping and Classifieds - Flowers and Gifts
Hitwise Intelligence Blogs
Superbowl Ad Searches
Events
Where is Experian Hitwise?



Feature Article
Experian Launches Hitwise Internet Measurement Services for France
Experian has further expanded its Marketing Services portfolio in Europe with the launch of Experian Hitwise in France. Experian's Internet measurement service will help domestic and international marketers operating in France to improve their online marketing, content development, affiliate strategies and search tactics.

Experian Hitwise is reporting on more than 75,000 websites across 100+ industries and over 1 million search terms, based on the anonymized and aggregated Internet activity of 90,000 French Internet users from all over the country. Experian Hitwise also operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil.

View the rest of article.

Search Terms Analysis
Search Analysis - 'olympics'
Hitwise Search Intelligence™ data reveals the top websites from the complete list of websites that received traffic from the search term 'olympics'. The results are ordered based on the volume of traffic for the week ending February 20, 2010.
Most popular websites that received traffic from ‘olympics' for the week ending 02/20/10
Rank Website Domain Share
1. NBC Olympics www.nbcolympics.com 38.74%
2. Vancouver 2010 - Olympic and Paralympic Winter Games www.vancouver2010.com 20.46%
3. Google News news.google.com 4.09%
4. Tourism British Columbia www.hellobc.com 3.84%
5. IOC Official Website www.olympic.org 3.38%
6. Yahoo Sports - Olympics sports.yahoo.com/olympics 2.96%
7. Facebook www.facebook.com 2.78%
8. Wikipedia www.wikipedia.org 1.64%
9. ESPN www.espn.com 0.99%
10. Reuters www.reuters.com 0.85%



Fast Movers
Vancouver 2010 - Olympic and Paralympic Winter Games: www.vancouver2010.com

Rank week ending - February 20, 2010 - 213
Rank week ending - February 13, 2010 - 877
Positions jumped - 664

The Vancouver 2010 - Olympic and Paralympic Winter Games website moved up 664 positions among all websites visited by U.S. Internet users (week ending February 20, 2010) to rank number 213 overall and number 10 in the Sports industry. Of the website's total traffic, 56 percent consisted of new visitors. The top three websites visited after the Vancouver 2010 website were Facebook, Google and YouTube.

The top DMA® (Designated Marketed Areas) of visitors to the Vancouver 2010 website were from Los Angeles, CA (11.13%), New York, NY (7.19%) and Chicago, IL (4.09%). The majority of visitors to the website were male (56%), aged 35-44 years (29%) with a household income of $60-$100K per year (30%) for the four weeks ending 02/20/10. Other websites with a similar demographic profile to the Vancouver 2010 website were Google Docs, MSN - Wonderwall and Yahoo! Sports - Olympics.

Leveraging Competitive Intelligence
Benchmark Your Online Performance
By using Hitwise Rankings reports, you can monitor a website's ranking by visits, pages, or average session time against your industry, for specific time periods. For example, if you are looking to advertise on a media website, using Hitwise Rankings reports you will discover that of all the websites in the Canada Broadcast Media industry, international websites CNN and BBC News attract the highest market share of visitors at 19.33% and 11.73% respectively, while a local station like CP24 attracts 2.47% for the week ending 02/20/10. Using this information, you can determine that media websites foreign to Canada could be better to partner with in order drive more traffic to your website. This data is useful to gauge online market share of traffic.

For Hitwise clients who would like to discuss this application further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Rankings Fact Sheet or view the Benchmarking Online Performance Best Practice Review.

To learn more about Hitwise Rankings reports, click here.
Top websites for Canada Broadcast Media Industry for the week ending 02/20/10
Rank Website Domain Share
1. CNN.com www.cnn.com 19.33%
2. BBC News news.bbc.co.uk 11.73%
3. MSNBC www.msnbc.com 8.53%
4. Le Canal Nouvelles lcn.canoe.ca 4.39%
5. Al Jazeera www.aljazeera.net 3.50%
6. Bloomberg.com www.bloomberg.com 3.37%
7. ABCnews.com www.abcnews.com 3.15%
8. TVGuide.ca www.tvguide.ca 2.79%
9. Fox News www.foxnews.com 2.49%
10. CP24 www.cp24.com 2.47%


Category Spotlight
Shopping and Classifieds - Flowers and Gifts
This category includes sites that provide flower sales and delivery, as well as sites that specialize in the sale of gifts. It incorporates both online and offline vendors. The data below is based on All sites - Weekly rankings for the week ending 02/20/2010 - Ranks by 'Visits.'
Shopping and Classifieds - Flowers and Gifts - All sites - Weekly rankings for the week ending 02/20/2010 - Ranks by 'Visits'
Rank Website
1. Gifts.com
2. Hallmark.com
3. Collections Etc
4. Florists' Transworld Delivery
5. DaySpring Cards
6. ProFlowers
7. The Lakeside Collection
8. Teleflora
9. 1-800-flowers.com
10. PersonalizationMall.com

Local Competitiveness Index

97.5%
of traffic to this category was directed at domestic sites.


Top 10 Upstream Industries
Rank Industries Upstream Clicks
1. Computers and Internet 55.29%
2. Search Engines (Computers and Internet) 35.16%
3. Shopping and Classifieds 21.50%
4. Email Services (Computers and Internet) 10.35%
5. Rewards and Directories (Shopping and Classifieds) 6.29%
6. Social Networking and Forums (Computers and Internet) 5.61%
7. Flowers and Gifts (Shopping and Classifieds) 4.57%
8. Lifestyle 4.47%
9. Entertainment 3.99%
10. Business and Finance 3.57%

Top 10 Downstream Industries
Rank Industries Downstream Clicks
1. Shopping and Classifieds 35.00%
2. Computers and Internet 23.74%
3. Search Engines (Computers and Internet) 9.06%
4. Flowers and Gifts (Shopping and Classifieds) 8.16%
5. Business and Finance 7.61%
6. Rewards and Directories (Shopping and Classifieds) 7.60%
7. Entertainment 6.64%
8. Lifestyle 6.25%
9. Social Networking and Forums (Computers and Internet) 5.96%
10. Department Stores (Shopping and Classifieds) 5.80%




Hitwise Intelligence Blogs
Superbowl Ad Searches
February 22, 2010 - Heather Dougherty

As a follow up to my blog post about the lift in traffic to websites advertised during the Super Bowl, I thought it would be interesting to see which advertisers were searched most often. Among the search queries that were related to Super Bowl ads during the week ending February 13, 2010, the top ten were mostly generic searches for ads & commercials. Two specific ads were mentioned in the top ten search terms - Doritos and Tim Tebow for 'Focus on the Family'. Overall 7.5% of the traffic to the portfolio was from paid listings and 'super bowl commercials 2010' was the top paid term.

View the rest of this blog post.



Events
Where is Experian Hitwise?
SMX West
March 2 - 4 - Santa Clara, CA
We are pleased to offer you a special discount off registration. Use the code: smx10hitwise at registration. Don't forget to visit the Experian Hitwise booth in the exhibit hall!

Hitwise University Live at TravelCom - The Online Travel Persona
March 9 at 4:00PM (CST) - Dallas, TX
How well do you know your customers? Your competitor's? In this University Live session, Bill Tancer will introduce you to the latest data to define your current and target customer with Experian Hitwise online behavioral data. RSVP to attend.

TravelCom
March 9 -11 - Dallas, TX
Join Bill Tancer, General Manager, Global Research at Experian Hitwise as he speaks on the panel 'Online Consumer Behaviors, Patterns and Trends' on Wednesday, March 10 at 9:00AM (CST). Don't forget to visit the Experian Hitwise booth in the exhibit hall!

Portrait of a Digital Consumer
March 23 at 12:00PM (EST)
Join Experian Marketing Services data experts for this webinar and you will hear how today's consumers interact with digital media, which channels they prefer, their demographics and how you can reach them with the right message. Register.
Media queries at Hitwise
If you are interested in using Hitwise content and statistics in publications and presentations, we encourage you to do so. Please source the content as "Hitwise North America - www.hitwise.com/us".
Additionally - if you require assistance with statistics or content, please feel free to contact Matt Tatham at press@hitwise.com.

Gasta tech blog: Twitter realtime search on Google

Google Reveals Factors for Ranking Tweets
Things You Should Know About Real-Time SEO
By Chris Crum
It's ok to say "no" to Twitter if that's your thing. There's a chance that it just doesn't fit into your strategy or help you achieve your goals. That's cool. However, if it is your thing, you may be interested in how Google ranks tweets. That is if search marketing is your thing.

Do you see Twitter as important to an effective search marketing campaign? Share your thoughts here.

Google and Microsoft almost simultaneously announced deals with Twitter a few months back, that would give the companies access to tweets in real-time to fuel their respective search engines' real-time results. Microsoft immediately launched their version, but it was separate from the regular Bing search engine. Google waited a while, but eventually started incorporating real-time results right into regular Google SERPs (including not only tweets, but various other sources).

After the Twitter deals were announced, Bing came out and said, "If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower."

Amit Singhal Google was not as vocal about how it would rank tweets and other real-time results, but the company has now shed a bit of light on that via an interview with MIT's Technology Review. David Talbot interviewed Google "Fellow" Amit Singhal, who has led development of real-time search at the company. According to him, Google also ranks tweets by followers to an extent, but it's not just about how many followers you get. It's about how reputable those followers are.

Singhal likens the system to the well-known Google system of link popularity. Getting good links from reputable sources helps your content in Google, so having followers with that some kind of authority theoretically helps your tweets rank in Google's real-time search.

"One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation," Singhal says. "As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well."

But that's only one factor.

Do you commonly use hashtags in your tweets? If your goal is to rank in Google's real-time search index, you may want to cut down on that practice, because according to Singhal, that is a big red flag for a lower quality tweet. This seems to be part of Google's spam control strategy.

Another noteworthy excerpt from the interview:

Another problem: how, if someone is searching for "Obama," to sift through White House press tweets and thousands of others to find the most timely and topical information. Google scans tweets to find the "signal in the noise," he says. Such a "signal" might include a new onslaught of tweets and other blogs that mention "Cambridge police" or "Harry Reid" near mentions of "Obama." By looking out for such signals, Google is able to furnish real-time hits that contain the freshest subject matter even for very common search terms.

Well, we certainly know more about Google's strategy for tweet ranking now, but there are still plenty of questions about it. What is Google's stance is on Ghost Tweeting? Are Google's ranking factors a good reason to create and follow more Twitter lists in hopes for gaining more reputable industry followers?

The factors mentioned aren't the only ones Google employs. It's not like Google is going to tell us everything. It also helps to keep in mind that real-time search spans far beyond just tweets. Still, Twitter is clearly a big part of it, and even the significance of tweets themselves will evolve in time.

Google says it hopes to factor in geo-location data (with regards to tweets) into the real-time search results at some point. Google and Twitter engineers frequently collaborate on real-time search, which Google itself says is evolving.

By the way, it stands to reason that Google's strategy for ranking tweets probably shares similarities for how it ranks content from other sources drawn from for real-time search.

Gasta Tech News: Social Media Search

Facebook/Twitter Use May Now Mean More for Google/Bing Rankings by Chris Crum

Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.

Google's Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."

There is a good chance that Google will be making a similar deal with Facebook, but even if they don't, their deal with Twitter and Bing's deals with both make it all the more important for marketers to be found in real-time searches and Facebook/Twitter in general.

Gasta Media Buying News: Lessons behind a massive agency upheaval Part 2

Big but nimble

While the De Beers "Unbreakable Kiss" campaign speaks to the artistry and innovation that can result from a true collaboration of digital and traditional media minds, it stands to reason that the melding of two previously distinct cultures -- and the mandate that they come to agreement on all elements of a campaign -- could add yet another level of bureaucracy to an already complex ecosystem. Not so, says Montague. "When people think of agencies like JWT, we get tarred with the 'big and slow' brush," he says. "Honestly, the culture we've created here is one that is really nimble and able to take up challenges quickly and respond in real time."

As an example, he points to the agency's recent work -- helmed by JWT New York chief creative officer Harvey Marco -- on the JetBlue "Bigwigs" campaign, which was developed in response to the backlash against executive perks that arose earlier this year when three auto industry CEOs flew private jets to Washington, D.C., to beg for public funds.

"We took an issue -- the issue of CEOs no longer being able to fly in private jets -- and turned it into an advantage for one of our clients, JetBlue, in a way that really caught fire," Montague says. The agency was busily producing work on the campaign within hours of the breaking news -- print ads, Text Ads,radio spots, viral online videos. The timeliness and playfulness of the campaign, positioned as a tongue-in-cheek introduction to commercial air travel for CEOs only, caught the attention of media outlets and spread across the airwaves and internet like wildfire.


Storytelling gone digital
These recent integrated campaign hits, as well as others for companies including Microsoft and Stride gum, serve as vindication that the long, hard process of turning JWT inside-out is paying off. But after all the shaking up and shaking out, Montague notes that the mission of the agency remains the same as it ever was -- to develop compelling narratives on behalf of a brand. It's how those stories are being delivered that has forever changed.

"It's obvious that technology is changing and is going to continue to change for the foreseeable future," he says. "But it's equally clear to us that people are not changing all that much. People are still pretty much the same today that they were 100 years ago, and our belief is that people always have and always will respond to powerful storytelling. So technology enables new forms of storytelling, and it enables them to react and respond and share stories in new ways. But ultimately, if you want to get someone's attention and get them really excited about something, tell them a great story."

When it comes to the evolution of technology and its effects on advertisers, the turbulent transformation undertaken at JWT could easily be viewed as a microcosm of the broader digital marketing revolution.

"From 1777 -- which I believe was the year that the Bass Ale logo was trademarked, so we'll call that the birth of marketing -- to 1995, things were relatively simple and straightforward from a storytelling standpoint," Montague says. That is, storytelling was a one-way affair between marketers and consumers. Although consumers still had opinions and shared them with each other, these opinions rarely, if ever, made it all the way back to the brands themselves. And they certainly didn't make it back to the brands in real-time.
Then the internet happened.

Seemingly overnight, the voices of consumers were amplified. "All of a sudden marketers could hear that for the first time, in real-time," Montague says. "Hearing them for the first time was kind of jarring. It was a very novel experience and ultimately a very healthy thing for the conversation to become two-way -- literally a conversation."

As that conversation continues to grow louder, Montague notes that brands continue to find new ways to get their feelings hurt. "Twitter is just another way of knowing faster what everybody is thinking about," he says. "That's potentially painful and difficult if you're doing something that folks on Twitter think is dumb or wrong or negative in some way. But it also allows you to course correct -- what a great blessing to know what people think in real-time."

Of course, Montague notes, being prepared to participate as needed in these real-time conversations presents quite a challenge, as the infrastructures of both agencies and their clients haven't evolved at the same pace as the communications. But the potential for enhanced consumer engagement is massive -- for those marketers who know how to seize the opportunity.

"Companies need to understand that it's going to take more than just signing up for Twitter," he says. "They have to actually make a commitment structurally and from a staffing standpoint to really take advantage of the medium."

In the end, though, Montague notes that Twitter represents just the beginning of something much bigger, more persistent, and more pervasive. "I mean, who knows if Twitter will be here five years from now? But Twitter-like behavior, I'm certain, is here to stay," he says. "People are constantly going to be broadcasting their thoughts and feelings and observations about the world and brands and their friends and products. I think that phenomenon is incredibly exciting -- and incredibly exhausting. But it holds a huge amount of potential for brands that get it right."
Lori Luechtefeld is editor of iMedia Connection.

Gasta Local Advertising with SearchMatch Ireland

Local Advertising with SearchMatch Ireland

Most people think locally and act locally ; The Global village does not reach beyond the borders of the thoughts, Can I get my money back on this? what happens if I don't like it when I get it home? Can I actually speak to a real person?

Its gotta be Local,Its gotta be Gasta Local. From now on you look for your services on gasta local, why would you want to advertise globally when you are selling your wares to local people, over 80% of people keep with tradition and shop local, be it car parts, Antigues, Electrical goods, furniture, cars, toys, medicines, Insurance quotes, catering services, or whatever, its gotta be local its gotta be gasta local.

Here are just some of our local sites in Ireland, when you take a 3 month advert with Gasta you get your ad run in the number one position across 175 web search engines with a Free Text Ad thrown in. No Pay Per Click, no hidden costs €30 for 3 months.



andersonstown.com
andersonstown.net
andytown.com
baldoyle.com
ballinteer.com
ballsbridge.net
ballyboden.com
ballymaccaret.com
* ballymun.net
* baroneracing.com
* belfastcitycentre.com
* belfastlaganside.com
* belfastonline.com
* belfastwest.com
* bellaghy.com
* blanchardstown.net
* botanicavenue.com
* boucherroad.com
* carrickmineswoods.com
* castlecourtbelfast.com
* castlewellan.net
* cathedralquarter.com
* cavehill.net
* coalisland.net
* colerainetown.com
* coolock.com
* cornmarket.com
* crawfordsburn.com
* crumlin.net
* crumlin.net
* cushendun.net
* derrycity.net

Europasearch the future of contextual search

Europasearch.com offers the best value for money contextual advertising platform on the web. The platform is called SearchMatch, and what is unique about Europa SearchMatch is that it allows your advert to show in the number one position for your Keywords,with no competitors. The Keywords are yours as you have purchased them already for 1 month, 3 months, 6 months or 1 year. No one can competitively click on your keywords to waste your money or raise the price of PPC, because there is no PPC. Get it? You buy your niche or direct marketing keywords for a 1,2,3, month or 1 year period.

The SearchMatch platform also allows you to buy your keywords only across the regions you are intersted in as your target market, North America, UK /Ireland, Central Europe,China, Japan, Australasia. The Keywords you buy may only be relevant to you or your brand, like 'Gucci Bags' or may be generic like 'Car Insurance'. Your keywords might be seaonal like 'Christmas hampers'in which case you may only need them for 3 months of the year for a specific region. The SearchMatch platform is the worlds first truely anti click fraud service that enables and empowers the advertiser to run the top competitive keywords to suit their budget. Not only that the Unique Five Star number one position will start to develop organic traffic as it picked up by Google and the other major search networks as a backlink on The Europasearh network.

Europasearch is a blended search engine that will bring up results for videos, news, images, and web results with one mouse click, your ad will appear across all the blended search services, so if someone searches for a how to video on 'Christmas hampers'your advert will come up first on the video search as well as the web results index. this is a great service and great tools are available on the search results page for sharing results with LinkedIn, Twitter, FaceBook, and Digg.

Europasearch currently has 165 web search engines launched across global regions and is now offering a white label search solution for countries, cities, industry, or towns. to find out more about the white label hosted search solution contact bizz@amiwired.com.

Gasta and the future of contextual search

Gasta and the future of search
I can’t find my phone. What are my options for locating it?

1. Look for it
2. Ask others if they’ve seen it
3. Phone it

I would probably apply those strategies in that order as each fails. Of course, what I really want is for my phone to magically appear in my hand whenever I need it. That would be nice.
Search on the internet today is somewhere between a technology-driven stage 1 (Google, and minor variations like Wolfram Alpha and Bing) and a people-driven stage 2 (Digg, StumbleUpon, Twitter, Amazon recommendations). One might stretch the metaphor to argue that RSS, Google Alerts and the like are forms of stage 3; I’m not sure I would agree.
Technology markets typically display the following characteristics.
- Incumbents are displaced by products that are an order of magnitude better, not just 20% better.
- Product evolution is about adding value by getting closer to the user
The Internet has evolved. It has become more personal, less about static home pages and more about communication and collaboration (behaviour rather than data). This is what we would expect: The Internet is moving closer to us.
But what most people think of search has not changed significantly:
For the first 10 years, the web was primarily just a bunch of pages, and Google was an excellent tool for searching primary data.
Then we started doing mashups and social networks; these are essentially derived and dynamic forms of data and it’s not that we search differently, per se, but that we simply don’t think about search in these arenas in quite the same way. How many links away from me are you in a social network? Who is listening to the same music as me on Last.fm? What relevant experience do we have within our business? What houses are for sale on my street?
Inevitably, search will move closer to these problems, because these problems are closer to us.
Context is King
The end game for search is recognizing a context where an answer should be presented rather than sought. There are a few candidates in this field.

The semantic web garners a lot of attention (or at least it did once!). It attempts to wrap content in more meaning by enriching it with relevant keywords (I know this is a simplification, but really, who cares?). It is a rather an old fashioned view of the web because it solves an old fashioned problem — find relevant pages. It’s not that there is no room for innovation in this arena it’s jut that Google does this so well, you’re only ever go to be picking at their leftovers. Start-ups entering the search arena should be focussed on a different set of use cases.

There is a lot of talk about real time search but I think it is confused. Nothing is real time, particularly the typical examples that are given like Twitter (go talk to guys that build financial trading systems about “real-time”!).
Further, it is a rather unattractive property. I want data to arrive at the right time and real time is a narrow set of those cases (your house is on fire!). But we don’t understand what right time means so we’ll shove it at you whether you like it or not, so that when you actually need the data, it will have disappeared down the drain with the rest of the contents of the firehose.

Which returns me to my opening gambit. I want my phone to appear in my hand when I need it. How do we know when I need my phone? We start with behavioral triggers (he put his hand to his ear!) and continue to layer in those activities that provide meaning such as task-lists (I must order my groceries) or conversations (they are discussing the price of tomatoes).

Put that way it sounds a lot like the future of search belongs to collaboration: ‘What am I working on with you?’ is a the kind of behavioural question we could hang a new form of search off. What do we have to do to complete this project? That’s a context begging for unsolicited answers.
The future of search is not about better text fields and faster, smarter indexing; the future of search is about you and me.
This is a guest post by Jasper Westaway of OneDrum. Throughout the summer we’re running guest posts we like - exclusive to TC Europe - written by people on the tech scene in Europe. If you’d like to contribute get in touch. More info here.