Gasta Tech: Hitwise news

Experian Launches Hitwise Internet Measurement Services for France
Search Terms Analysis
Search Analysis - 'olympics'
Fast Mover
Vancouver 2010 - Olympic and Paralympic Winter Games: www.vancouver2010.com
Leveraging Competitive Intelligence
Benchmark Your Online Performance
Category Spotlight
Shopping and Classifieds - Flowers and Gifts
Hitwise Intelligence Blogs
Superbowl Ad Searches
Events
Where is Experian Hitwise?



Feature Article
Experian Launches Hitwise Internet Measurement Services for France
Experian has further expanded its Marketing Services portfolio in Europe with the launch of Experian Hitwise in France. Experian's Internet measurement service will help domestic and international marketers operating in France to improve their online marketing, content development, affiliate strategies and search tactics.

Experian Hitwise is reporting on more than 75,000 websites across 100+ industries and over 1 million search terms, based on the anonymized and aggregated Internet activity of 90,000 French Internet users from all over the country. Experian Hitwise also operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil.

View the rest of article.

Search Terms Analysis
Search Analysis - 'olympics'
Hitwise Search Intelligence™ data reveals the top websites from the complete list of websites that received traffic from the search term 'olympics'. The results are ordered based on the volume of traffic for the week ending February 20, 2010.
Most popular websites that received traffic from ‘olympics' for the week ending 02/20/10
Rank Website Domain Share
1. NBC Olympics www.nbcolympics.com 38.74%
2. Vancouver 2010 - Olympic and Paralympic Winter Games www.vancouver2010.com 20.46%
3. Google News news.google.com 4.09%
4. Tourism British Columbia www.hellobc.com 3.84%
5. IOC Official Website www.olympic.org 3.38%
6. Yahoo Sports - Olympics sports.yahoo.com/olympics 2.96%
7. Facebook www.facebook.com 2.78%
8. Wikipedia www.wikipedia.org 1.64%
9. ESPN www.espn.com 0.99%
10. Reuters www.reuters.com 0.85%



Fast Movers
Vancouver 2010 - Olympic and Paralympic Winter Games: www.vancouver2010.com

Rank week ending - February 20, 2010 - 213
Rank week ending - February 13, 2010 - 877
Positions jumped - 664

The Vancouver 2010 - Olympic and Paralympic Winter Games website moved up 664 positions among all websites visited by U.S. Internet users (week ending February 20, 2010) to rank number 213 overall and number 10 in the Sports industry. Of the website's total traffic, 56 percent consisted of new visitors. The top three websites visited after the Vancouver 2010 website were Facebook, Google and YouTube.

The top DMA® (Designated Marketed Areas) of visitors to the Vancouver 2010 website were from Los Angeles, CA (11.13%), New York, NY (7.19%) and Chicago, IL (4.09%). The majority of visitors to the website were male (56%), aged 35-44 years (29%) with a household income of $60-$100K per year (30%) for the four weeks ending 02/20/10. Other websites with a similar demographic profile to the Vancouver 2010 website were Google Docs, MSN - Wonderwall and Yahoo! Sports - Olympics.

Leveraging Competitive Intelligence
Benchmark Your Online Performance
By using Hitwise Rankings reports, you can monitor a website's ranking by visits, pages, or average session time against your industry, for specific time periods. For example, if you are looking to advertise on a media website, using Hitwise Rankings reports you will discover that of all the websites in the Canada Broadcast Media industry, international websites CNN and BBC News attract the highest market share of visitors at 19.33% and 11.73% respectively, while a local station like CP24 attracts 2.47% for the week ending 02/20/10. Using this information, you can determine that media websites foreign to Canada could be better to partner with in order drive more traffic to your website. This data is useful to gauge online market share of traffic.

For Hitwise clients who would like to discuss this application further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Rankings Fact Sheet or view the Benchmarking Online Performance Best Practice Review.

To learn more about Hitwise Rankings reports, click here.
Top websites for Canada Broadcast Media Industry for the week ending 02/20/10
Rank Website Domain Share
1. CNN.com www.cnn.com 19.33%
2. BBC News news.bbc.co.uk 11.73%
3. MSNBC www.msnbc.com 8.53%
4. Le Canal Nouvelles lcn.canoe.ca 4.39%
5. Al Jazeera www.aljazeera.net 3.50%
6. Bloomberg.com www.bloomberg.com 3.37%
7. ABCnews.com www.abcnews.com 3.15%
8. TVGuide.ca www.tvguide.ca 2.79%
9. Fox News www.foxnews.com 2.49%
10. CP24 www.cp24.com 2.47%


Category Spotlight
Shopping and Classifieds - Flowers and Gifts
This category includes sites that provide flower sales and delivery, as well as sites that specialize in the sale of gifts. It incorporates both online and offline vendors. The data below is based on All sites - Weekly rankings for the week ending 02/20/2010 - Ranks by 'Visits.'
Shopping and Classifieds - Flowers and Gifts - All sites - Weekly rankings for the week ending 02/20/2010 - Ranks by 'Visits'
Rank Website
1. Gifts.com
2. Hallmark.com
3. Collections Etc
4. Florists' Transworld Delivery
5. DaySpring Cards
6. ProFlowers
7. The Lakeside Collection
8. Teleflora
9. 1-800-flowers.com
10. PersonalizationMall.com

Local Competitiveness Index

97.5%
of traffic to this category was directed at domestic sites.


Top 10 Upstream Industries
Rank Industries Upstream Clicks
1. Computers and Internet 55.29%
2. Search Engines (Computers and Internet) 35.16%
3. Shopping and Classifieds 21.50%
4. Email Services (Computers and Internet) 10.35%
5. Rewards and Directories (Shopping and Classifieds) 6.29%
6. Social Networking and Forums (Computers and Internet) 5.61%
7. Flowers and Gifts (Shopping and Classifieds) 4.57%
8. Lifestyle 4.47%
9. Entertainment 3.99%
10. Business and Finance 3.57%

Top 10 Downstream Industries
Rank Industries Downstream Clicks
1. Shopping and Classifieds 35.00%
2. Computers and Internet 23.74%
3. Search Engines (Computers and Internet) 9.06%
4. Flowers and Gifts (Shopping and Classifieds) 8.16%
5. Business and Finance 7.61%
6. Rewards and Directories (Shopping and Classifieds) 7.60%
7. Entertainment 6.64%
8. Lifestyle 6.25%
9. Social Networking and Forums (Computers and Internet) 5.96%
10. Department Stores (Shopping and Classifieds) 5.80%




Hitwise Intelligence Blogs
Superbowl Ad Searches
February 22, 2010 - Heather Dougherty

As a follow up to my blog post about the lift in traffic to websites advertised during the Super Bowl, I thought it would be interesting to see which advertisers were searched most often. Among the search queries that were related to Super Bowl ads during the week ending February 13, 2010, the top ten were mostly generic searches for ads & commercials. Two specific ads were mentioned in the top ten search terms - Doritos and Tim Tebow for 'Focus on the Family'. Overall 7.5% of the traffic to the portfolio was from paid listings and 'super bowl commercials 2010' was the top paid term.

View the rest of this blog post.



Events
Where is Experian Hitwise?
SMX West
March 2 - 4 - Santa Clara, CA
We are pleased to offer you a special discount off registration. Use the code: smx10hitwise at registration. Don't forget to visit the Experian Hitwise booth in the exhibit hall!

Hitwise University Live at TravelCom - The Online Travel Persona
March 9 at 4:00PM (CST) - Dallas, TX
How well do you know your customers? Your competitor's? In this University Live session, Bill Tancer will introduce you to the latest data to define your current and target customer with Experian Hitwise online behavioral data. RSVP to attend.

TravelCom
March 9 -11 - Dallas, TX
Join Bill Tancer, General Manager, Global Research at Experian Hitwise as he speaks on the panel 'Online Consumer Behaviors, Patterns and Trends' on Wednesday, March 10 at 9:00AM (CST). Don't forget to visit the Experian Hitwise booth in the exhibit hall!

Portrait of a Digital Consumer
March 23 at 12:00PM (EST)
Join Experian Marketing Services data experts for this webinar and you will hear how today's consumers interact with digital media, which channels they prefer, their demographics and how you can reach them with the right message. Register.
Media queries at Hitwise
If you are interested in using Hitwise content and statistics in publications and presentations, we encourage you to do so. Please source the content as "Hitwise North America - www.hitwise.com/us".
Additionally - if you require assistance with statistics or content, please feel free to contact Matt Tatham at press@hitwise.com.

Gasta Tech Update: Facebook Adds 5 Million Users in January

Gasta social marketing tools for Facebook and Twitter lead to massive traffic increase for 2010

How does the biggest social networking site kick off a new year? By adding 5 million new users.

This is what Facebook did in January, according to Inside Facebook. According to the company’s findings, Facebook ended January with 108 million U.S. users, up from 103 million in December.

Men between the ages of 26 and 34 made up the largest gain, with more than 600,000 of users in this group joining the popular social networking site in January. Women between 18 and 25 followed behind with 581,000 new members in the first month of 2010.

As has been reported in earlier months, older age groups are still the fastest-growing Facebook populations. In January, men between 45 and 54 grew 10.5 percent, or by 472,000 new members. Women between 55 and 65 followed close behind with 9.4 percent growth, or 391,000 new members to the social network.

Eric Eldon at Inside Facebook conjectures at why this happened in January.

“It’s possible that lots of Facebook-using younger people went home for the holidays and made their parents sign up. Facebook saw massive traffic spikes around Christmas and New Year’s, according to Hitwise, and we wonder if this was when thousands of Facebook evangelists fired up the computer — or laptop, or netbook, or iPhone — and taught their relatives how Facebook works.”

Still, older age groups are relatively small on Facebook. Users between 45 and 54 make up 12 percent of the social network’s population, while just 7 percent are between 55 and 65.

About 52 percent of all users of Facebook are between 18 and 34, while 56 percent of all users are women.

According to comScore, Facebook finished 2009 with 111.9 million users, more than doubling its user base of 54.6 million users in December 2008.

Though the social network is thriving, it has encountered many lawsuits along the way. Recent cases involve click fraud and copyright infringement over a third-party application.


Sources:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121679

http://blog.comscore.com/2010/01/strong_year_for_facebook.html

http://www.insidefacebook.com/2010/02/01/facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-women-grown-men-and-their-parents/#comments

http://blog.ericgoldman.org/archives/2010/01/facebook_user_a_1.htm

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121682