Gasta Wins Belfast Top 50 Business Awards

Gasta and E4's big brother

This time big brother is disappointing, many gasta users and blogers have voiced concerns about the lack of humour and the silly celebrities who guest on the show as big brother stand-ins.

However, as recently quoted in New Media Alert, E4 is positioning itself as a multi-platform channel with the unveiling of new mobile and internet sites. It also plans to be the first of 4Radio's crop of digital radio stations. The digital platforms have been in development for nine months and launched to coincide with the new series of Skins and Big Brother Celebrity Hijack. The sites have been positioned to tie in closely with social networks as E4 aims to capture its target audience of under-35-year-olds.

Gasta wows Derry City

Gasta.com has requested beta testers on its new mutimedia search network to iron out any gliches before the official launch in Febuary 2008, the feedback from Magee University and private users has been a massive endorsement of the new service, Comments have ranged from "This is how to show videos" and " This thing is Opium for video lovers". Gasta.com commercial director Francis Higgins says he is "over the moon" at the response, "we have had a good response on a beta pre launch before but nothing like this". It seems gasta is on to another winning service.

Gasta :Belfast based search network

Gasta Search Network is taking Belfast by storm, In Belfast city with five university campus,
gasta.com and the gasta video network is proving very popular with students and pupils all over Northern Ireland and beyond. Gasta video and bookmarking systems are simple and fun to use, you can store your videos, images, and news items with the simple click of a mouse. check out the development on http://www.mysearchmachine.com/
and let us know what you think!

Gasta what is InstantAds™?

InstantAds™ allow you to create an ad campaign that appears in our side panel across all the Gasta Domains. Your adverts have no limit to the number of impressions during your campaign.

Create your advert, add your keywords, and publish. Gasta InstantAds™ is based on the age old adage of K.I.S.S

Gasta News : VideoEgg

VideoEgg, the video advertising network, today announced a further three media partnerships.

The deals include music social network Imeem, video sharing site Metacafe and entertainment site Buzznet, which will now be added to VideoEgg's network of over 200 sites, which includes Bebo and Hi5.

VideoEgg is capable of running Flash video ads in any online environment.

"These sites are the new MTVs," said CEO Matt Sanchez. "Brands need to find innovative ways

.... to get video in front of young consumers who aren't sitting in front of the TV.

Gasta continues to see growth and convergence in the search and search marketing sectors

This is a really interesting Snippet from the NMA Daily Alert

Credit Article :Comment - Cooper on search

Gasta continues to see growth and convergence in the search and search marketing sectors as the article below concludes.

The fight to be the number one UK search specialist is frantic, with all players - not just Latitude and The Search Works - claiming top spot. Meaning making the headlines is increasingly important.

Over the Christmas period the sector was left thinking about Latitude's ambiguous deal - one that is as similarly blurry as the BigMouthMedia/Global Media deal a year before - but the start of the year saw TradeDoubler's announcement once again make IMW front of mind.

So, the frantic race continues, and it won't stop with Latitude and IMW. A year of consolidation in 2007 saw deals involving companies such as Spannerworks, Green Cathedral and 24/7 Real Media, all of which now have extra cash to fuel their race.

Interestingly, that only leaves a handful of search-specific agencies still playing the courting game - or not, as they insist.

Of those, arguably Greenlight is the most high-profile. Despite the fact that CEO Warren Cowan is adamant the agency's not for sale, key wins and good work for clients including HMV, Handbag and Monarch Airlines as well as expanding UK and US offices surely makes them an attractive prospect.

And why shouldn't they sell/merge/whatever? Search is still the fastest growing digital sector, with the trade press very much obsessed with Google, Yahoo!, Microsoft - yes, IMW, at £56m, went for less than anticipated - but there are still plenty of investors out there with very deep pockets.

What is the Gasta SEM Zone

This zone is dedicated to bringing all our marketing tools under one roof. From here you can add InstantAds, SearchMatch, SearchMatch+ and Banner Campaigns.

What is better you can edit you ad during its life cycle. At no extra cost. Once you advert is approved the first time you then take control and can modify your ad when you like.

We want you to feel in control of your ad campaigns.

Gasta in the Sunday Times

Gasta.com received the best response ever to its Sunday Times ad campaign, The response was phenomenal, Print advertising is not dead yet!

Gasta: How do I open an account on SearchMatch

You can open an account on SearchMatch™
or text based InstantAds™
Simply sign up using the link at the top of the page. You will be asked to create an account; this can be done very quickly by filling in the online form page. Once you have created your password and user name you can once again select keyword and check for availability or you can purchase the keywords you have already selected. It's that simple! Secure payment processing is handled through Worldpay. For bulk purchases contact of our account managers directly.

What is Gasta SearchMatch™

Gasta Keyword SearchMatch™ offers you the opportunity to exclusively purchase a keyword or keyword phrase for up to 1 year. Be seen by millions ofweb users per month. Best of all you can control and modify your advert during the lifetime of its campaign in the Gasta SEM Zone.

Every time someone searches using your keyword your site will come up in the number 1 prime position.

You can even add an image to your listing.

SearchMatch™ makes it easy for you to achieve number 1 rank and you don't even have to wait as your site will be listed automatically. SearchMatch allows you to purchase a keyword or phrase with the Gasta Search Network. When a user searches for your term you will be listed as the first result.

We help you reach you target audience using our geo-targeting system.

You can revise your ad text and links and any time.

Gasta Mural Artists Feature in Liverpool

Two Of the Belfast Artists who participated in the Recreation of Picasso's Guernica sponsored by Gasta.com have been complimented by Irish Premier Bertie Ahern, The artists have been drafted in by the Liverpool European City of Culture Mural group and will complete murals of the Beatles and of other figures and events in Liverpools glorious history read the official blog to learn more. http://theliverpoolmuralproject.blogspot.com/


"Both Danny Devenny and Mark Ervine are highly respected artists in their field and I as Taoiseach wish this project which will see non-political murals showcasing "Both Danny Devenny and Mark Ervine are highly respected artists in their field and I as TaoiseachLiverpool's cultural and historical past for Liverpool's 2008 European Capital of Culture year every success. I also believe that this project is a wonderful opportunity to show how the peace process can bring together people from all the communities in Northern Ireland. I would like to commend you on your initiative and wish your project every success".
The Prime Minister (Taoiseach) of The Republic of Ireland, Bertie Ahern

Gasta attends NI digital Content Strategy

Gasta.com were today invited to join the launch of Northern Ireland's Digital Content Strategy, and it would not be giving the game away to say that it is a splendid tailored solution, not much discussion about search, and no show from Nigel Dodds (OBE, MP, MLA) but Gasta attendees did meet up with some old college buddies and had a bit of 'craic'

Anyway, the strategy document sub headed 'Building the Foundations' is really good, it starts from the basis that companies are working in 'splendid isolation' and "proposes a focused agenda and a framework for Collaboration" Market share and the role of Government are handled well, with the emphasis on the role of lead organisations in a European perspective to 'Internationalise the potential' ( Is this were gasta comes in? after all gasta.com is an international search engine, but you know what they say about prophets!) However, lets get back on track the aim is " A vibrant and successful digital content industry that is entrepreneurial, innovative, and globally focused, encouraging collaboration and attracting inward investment" by 2011, woa! hang on that's 3 years! when some of us 'old hands' were contemplating a starting a search engine to rival Yahoo back in 1996 we did not wait 3 years, Gasta was launched in its primitive form in 1997 the same year as google.(cry now) Gasta has never received any government assistance but has made use of the excellent PWC Intellectual property and business planning course and has heard all this before in the D.R.E.A.M project in 2001 (Can't even remember what that acronym is for now, goes something like Digital Reality Entertainment And Management). Basically the strategy document is sound , a lot of hard work and research has went into it with loads of stats and the favoured euroterm 'benchmarking' and comparison, hopefully with the proper support and management of Invest NI and the other lead groups some sort of dynamic infrastructure will emerge, disappointed at the no show from Universities and UTV, maybe they will be at the belfastmedia.com launch on Friday 1st Febuary at the Whitefort Inn.
you heard it here first. uh how many times did we mention Gasta?

Gasta Keywords

Gasta targeted keywords are the most simple and cost effective way of advertising on the web, there are great opportunities to be had by Internet marketers and advertising agencies, purchasing and reselling Gasta keywords. For individuals and SMEs the gasta search network provides an ideal solution to managing your advertising campaigns nomatter how big or small your budget. If you carry out a search on one of the major search engines try putting the keyword Gasta in front of your keyword and see what happens to the search volume, up to 37% higher return per search term value. This is of course not the case in all keywords but in most generic cases the result is a sharp rise, the question then arises of how can we make it even better! how can we get the results to focus more on your pages on your products, to index what you want? the answer is simple SearchMatch.

Gasta Advertising: Keyword 'respect'

It used to be that happiness was what advertising was all about, while marketing is all about presence, subliminal presence or in your face promotion, put your sign where the masses of people are: or better still where the masses will be, that could be downtown, on tv, or on the web anywhere were people go to do business. Now in the modern world with so much in your face advertising and the pressure to buy so great a new form of advertising dynamic is emerging, advertising now has to mean respect . Respect for the consumer and respect for the brand, sure there is some smooth talking to be done, some marketing with Jazz', but RESPECT is now the main thing, if people don't get respect they don't buy it, simple as that.!

Gasta Africa

Why launch in Africa? simple Africa is one of the fastest growing developmental areas of the future, with one of the youngest populations on earth. Gasta has launched very successfully in China, Japan, India, and Europe working with local content creators and web agencies, so why not Africa? The economic growth in Africa is strong reporting a 130% growth rate in 2007, English language is strong, and emerging market investment is pouring in creating opportunities in all areas of commerce and trade. Gasta has a presence in Africa and has aligned itself with great dynamic partners in the fields of technology and education.

Gasta to Launch Euro Portals

Gasta.com will be launching a number of Community based portals in the next coming months, the portals will allow the new web.20 social networking and bookmarking programmes to be localised to an even greater level. MTF(More To Follow)

Gasta social bookmarking and power linking tools

Gasta search networks is launching social bookmarking and power linking tools at the end on January 2008, This is concurrent with Gasta’s new web.20 development that will enable users to bookmark and recommend other web users videos, images, and news articles. This is a great set of tools for participation marketers and social power linking groups and individuals, simple to use and easy to join Gasta.com has worked hard to invigorate search with new methods of delivery and a slick service. Although smaller than the major players in search such as Google, Yahoo, or Ask. Gasta.com has strived to deliver consistently good results on a local and international level, Gasta is often the first place that ad agencies, and web marketers turn to when they want to target and localise a product or brand anywhere in Europe, UK, and Ireland. Keyword Campaigns can be launched instantly with branded products such as InstantAds™ and SearchMatch™

In the next few months Gasta will be launching new services directed at South Africa, India, Japan and China. Also high on the agenda for launch is a new power linking tool that will enable very fast links to be created and launched simultaneously with branded adverts. This power linkage is a great advance to participation marketing as when you advertise and link to Gasta.com the major search engines will pick you up quicker and as any good SEO Marketer knows that is no bad thing.

www.dental-implants.org/

Here is a story of Innovation, I lost my bottom front tooth trying to open a zip ((Long Story) and had it in my wallet for two days, I was walking about like gummy bear for two days wincing at every breath, I was sitting in emergency dental rooms for hours on end only to be told 'nothing we can do as labs are closed for Xmas'. In pain and desperation I talked to my sister who has perfect teeth and stringently looks after them! She recommended I go and see Dr Martin Macallister of Cavehill Dental Care in North Belfast. This was truly the best trip to the dentists I had ever had, Dr Martin asked me if I had my tooth and I produced the mangy blackened stalagmite from my wallet, what he did next was amazing! he cut the root off and polished up the offending fang, he then cemented the now gleaming white tooth into place and bridged it with my two remaining front fangs. He did this as efficiently, and pain free as possible and it was all over in twenty minutes. This is what true Northern Ireland professionalism is about, when no-one else was prepared to do anything, along comes someone who cared enough about his profession and had the confidence to go for it! although it is only a temporary fix, what matters is that Dr Macallister was concerned enough to try, something, anything to ease the discomfort.
Thanks to Cavehill Dental care I am now able to enjoy Christmas and am not afraid to smile. www.dental-implants.org/

Get ready for Gasta web 2.0

Get ready for Gasta web 2.0

Now that mobile phones are the new credit cards the Gasta Search Network has embraced web 2.0, what next the Gasta phone?

Web 2.0 is the new more flexible consumer-oriented media, which includes user-generated content (ogc) as well as iptv, RSS, blogs, games, video streaming and mobile delivery systems Web 2.0 technologies and social networking media are not just the new fad additions to enhance existing communication channels; they are necessary to communicate effectively with today's new consumer. Web 2.0 is about the consumer using technology to transfer relevant information faster, and better, in the medium of the consumer's choice, and has also increased the importance of reach for both businesses and consumers; European Search Network Gasta already has a global reach pulling and retaining users from as far away as Africa and South East Asia, Australia, Japan, and Europe. Each geographic region has its own advertising inventory allowing Gasta to sell the same keyword in various geographic regions.

Gasta with its added value branded solutions of SearchMatch™ and InstantAds™ now gives advertising firms and net marketing companies the ability to decide where to run their ads, with geo-targeting and contextual tagging to enhance user experience and raise conversion rates. With advances in analytics and a Search Engine Management Zone (SEM), Gasta enables advertisers and companies to test and quickly change their ads while limiting the amount they spend on campaigns, making the whole process simpler and more importantly cost effective. CPM-based ads no longer dominate the market. Intuitively, CPA-based ads are increasing; this is not surprising when one considers that companies prefer to pay for ads that have proven conversion results.

Gasta has long been aware that search and ad serving are the vehicles within Web 2.0 that link the consumer with media. In order to reach consumers, Web 2.0 advertisers and agencies will have to pursue multiple web media publishers. Publishers must deliver in VOD, gaming, mobile media channels and video.

Whatever solution advertisers and agencies choose, Web 2.0 ad serving must be able to access and aggregate analytics from other sites and sources in real time. This is the case for a new version of Instantlinks™ that Gasta has been testing for a number of months and is due to go live within the next few weeks.

To stay competitive, companies, advertisers, agencies and publishers will have to simultaneously leverage both verticals, by joining technology and media. Any digital publishers not considering the significance of Web 2.0 within the context of their ad serving and management will be left behind by early next year; this is why small innovative search engines like Gasta.com are of real significance and importance.