Gasta SEO: ThinkMetrics Articles

Learn where most companies misstep when it comes to this crucial component of their online marketing strategies.

Search engine optimization, or SEO, is the process of tuning the content and coding of a website in order to maximize its listings in search engines. SEO should be part of every well-rounded online marketing program. Pay-per-click advertising is all very well, but it means you have to pay for every visitor. SEO is about getting free traffic from the search engines. Over the course of two years or more, nothing has a better return on investment than SEO. Thus, if you plan on having a website that runs for more than two years, search engine optimization should be a key part of your online marketing strategy.

I started doing search engine optimization in 1996 when Web Position (the world’s first SEO tool) was in beta. I remember receiving an e-mail from the company that pointed out that its tool would make it possible to sell SEO services to clients. At the time, nobody was doing search engine optimization, but it was instantly obvious to me that such a service would be essential if people wanted to be found on the web. I have now been doing search engine optimization for 12 years -- and in some areas I "own" Google.

The most common mistake that organizations make with regard to SEO is bringing their SEO consultants into the process too late. Many companies fail to give SEO its due consideration during a website's design phase. In fact, many companies don't give it any thought at all until after a site's design has been finalized. However, it is during the planning and design processes that SEO considerations are most important and will provide the greatest advantage.

Coding for success

The coding of a site affects search engine optimization in many ways. In fact, coding has a greater impact on a site's listings in the search engines than the site's content. Many sites -- including those of some top brands -- simply cannot be read by search engines at all. If you want to see for yourself, install the Google taskbar in your browser and start looking at the page ranks that appear when you visit various sites. Page rank is Google's assessment of the global importance of a site. It will not take you long to find major sites that have no page rank. Unless the site is very new, a lack of page rank means Google cannot read it.

The technology used to build a site has a direct bearing on search engine optimization. For example, most search engines will not read a page if a URL contains a question mark. A question mark indicates that the content is the result of some dynamic process, such as a content management system or PHP. In other words, it tells a search engine that the content is being generated automatically.

When a search engine perceives that content is automatically generated, it has no way of knowing if the content is generated every hour or only once a year. There is typically a delay of six to eight weeks between the time that a site is read by a search engine and the time at which it appears in the listings. Thus, the search engine has no way of knowing whether what it has just read will still be there when it sends a user to the page in a month or two. In short, any page with a question mark in its URL is potentially untrustworthy. It was precisely for this reason that the mod rewrite module was produced for Apache. (Microsoft has a similar module for IIS.) Mod_ rewrite enables you to lay static URLs over dynamic ones. Adding mod_ rewrite to a system before you start coding it is a small job. Adding it to a large dynamic shopping site after it is running is a major headache, and may simply be impossible.

If you read Larry Page's and Sergey Brin's Stanford University dissertation, describing the algorithms they wanted to use in a search engine, you will find that a great deal of space is devoted to the analysis of the importance of pages according to their position inside the navigation structure of a website. Therefore, how you arrange the pages and how they link to each other has a direct bearing on the search engine optimization of those pages. I have used this information to look at potential site designs and, in some cases, have found that the core content would actually rank as less important than the site's privacy policy, simply because of the way links were built to the respective sections.

There are many ways of coding the same page, and not all ways are equal to a search engine. Dynamic menus are a case in point. At present, search engines cannot run JavaScript or Flash. The only hyperlinks that they can follow are standard HTML tags. You want search engines to follow your links because that is how they find the pages inside your site. It is therefore important that you create navigation structures that they can follow. Some dynamic menus can be followed by search engines and some cannot. It depends on how they are coded. Generally speaking, menus that are dynamic because of changes to CSS properties are fine. However, those in which the target page is called via programming are not. Once again, it is best to lay considerations like this down during the design brief because changing every link in the site later is expensive.

This becomes more important if you plan on having a content management system (CMS). If software is going to be writing your copy, or code, you need to ensure that what it produces is as search engine-friendly as possible. Many content management systems generate horrific code from a search engine point of view. Once again, changing a CMS after it has been deployed is a major nightmare -- and often impossible.

Early communication for optimal results

You often won't hear complaints from SEO consultants unless search engine activity is absolutely impossible (and sometimes not even then). SEOs are used to dealing with (from their perspective) sub-standard sites, sites that are barely readable by search engines, and sites that contain many problematic elements. SEOs have learned to accept such sites, and they often have no choice but to do the best they can with the garbage they are given by customers. Many SEOs have learned that pointing out problems may result in a client's deciding to go to a yes-man who will not make waves and is happy to take the client's money for a year or two while achieving nothing.

If you want to get the most out of search engine optimization, your SEO consultant should be the first person you talk to when developing a site -- before you even write a brief and start searching for potential designers. The sites that have had the most success when I've worked with them are the ones that asked me to modify their briefs to cover the requirements of SEO. The last time I did this, three of the five design agencies that had been asked to bid withdrew because they could not meet the standards required to make a search engine-friendly site. Throughout the design and construction process, I worked closely with the coders. Most new sites don't get listed by Google at all for months. Our site was No. 1 in Google within two weeks of launch.

Bring SEO experts into the discussions of what will be built at the earliest possible moment. Don't let the design agency or your own designers get their feet under the table until you have spoken to the SEO expert.

There are many elements that need to be considered during the SEO process, and these discussions often result in the SEO expert becoming the most unpopular person at the table. Such conversations often degrade into a litany of "no, you can't do that because the search engines don't like it," followed by "no, you can't do that because the search engines don't like it." Companies have to watch their favorite design features drop like flies. Sometimes designers have even gone so far as to accuse me of trying to cripple their designs. But ultimately, it is not the fault of the SEOs; they are just the messengers. They are simply telling you the way things are. When it comes down to it, if you want your site to get listed in the search engines, you have to give the search engines what they want.

Remember: Search engines do not have to list every site on the Web. In fact, despite what they may claim, they don't even try. All a search engine has to do is provide people with a list of 10 reasonably valid results from which to choose. The lesson: You need the search engines. They don't need you. Therefore, it is incumbent upon you to understand what they require and give it to them.

Bringing an SEO in after a site is finished is like deciding to do the electrical wiring on a house after you have moved in. By bringing an SEO into the site design process, you can save time and money later. In addition, your site is likely to achieve listings that it could never achieve if SEO were undertaken after the site was already finished.

Design a site for the search engines, and the viewers will follow. Design a site the search engines can't read, and nobody will ever know it exists.

Brandt Dainow is an independent web analytics consultant and the CEO of ThinkMetrics.

Gasta News: Sky Music

Sky is set to launch a digital music store, in a bid to take on the likes of iTunes, HMV and Tesco.

Sky has partnered with major Universal Music to enable visitors to download thousands of songs from its artists including U2, Girls Aloud and Kanye West.

The service will be available for a single monthly subscription charge and users will able to both stream songs on-demand and download tracks. Customers will be able to listen to tracks through a range of devices such as iPods, MP3 players and mobile phones.

Sky, which plans to partner with other major and independent record labels, for the joint venture service, said it will roll out the digital store later this year.

Mike Darcey, COO at BSkyB, said the service is being set up to meet consumer demand for online music.

"Companies like Sky and Universal Music are well placed to work together to meet consumers' needs. We aim to offer an easy and affordable service for all UK music fans, while ensuring that artists are properly rewarded for their creativity."

Lucian Grainge, chairman and chief executive, Universal Music Group International, said, "The new Sky service will provide a compelling digital music experience, built for the ever growing digital appetite of music fans. In a world where a majority of UK homes have high speed broadband access, consumers will welcome a safe, state-of-the-art service and legal alternative to those services which exploit musicians without compensation."

Gasta SEM: SXC Marketing

Think you have SEM under control? Think again. Find out how to increase efficiency and lower the boom on the pesky problems of this popular tool.

Your SEM program is terrible. But that's all right because your boss doesn't understand a single thing you do -- he's just concerned that you are doing it and that your numbers look great.

So what are you doing wrong? First of all, stop patting yourself on the back with how great your SEM program is. You're really not that good. Seriously. Now let's move on.

A rock with arms can make SEM look good. Why? Because it's the last stop a consumer makes. By the time they type in a keyword on Google -- and it really is all about Google -- they've already decided what they're looking for. Television, radio, print, banners, events and billboards have all sucked their brains so dry that by the time they come to SEM, they are mindless lemmings.

"I must have product X. Must type in keyword to find product X. Must consume. More, more, more. It will make me happy."

What gets the credit for that last stop? SEM, of course. The consumer sees a television commercial, a print ad, an outdoor billboard and then goes online and types something into Google to find it. Voila!

Did SEM cause that sale or visit? Of course not. It is merely the conduit to it. It's like having an extra door to your store to let more people in. I always marvel at myopic managers who cut their other ad budgets and slowly see their SEM traffic drop and can't figure out why. The trickle may be slow at first, but the curve does become apparent over time. If you want to look like the hero in advertising on the brand side, go into SEM. It's just a shame the creative format requires the writing ability of five-year-old. But it's not about the creative, it's all in the strategy.

In SEM, if you are not maximizing the long tail you might as well be a rock with arms. Why? Google has become the de facto internet navigation engine. Forget portals. If someone wants to go somewhere online, they start at Google. A much smaller entity can compete in the niches of the bigger player's mass reach. It is precisely that "phenomena of choice" that makes the whole AdWords universe work. Unlike in product manufacturing, the price advantages of the long tail are huge in SEM. The fractured niche universe works here, because it's not about someone knowing your brand; it's about them knowing what they want. Going after the long tail in search is different than in product development, chasing after those consumers. As I wrote last week, the costs there can often be quite high, and your business model greatly dictates whether that is advisable.

So how and, more importantly, when do you go after that long tail? Make Google work first
The biggest problem I see with most marketers is diversifying too early. They go on MSN, Yahoo, Google and Ask simultaneously, constantly tweaking each individual program, keyword list and copy. All of that work requires duplicative efforts and drains the time on reporting requirements for your staff. They constantly question why this is working here and not there. It's not strategy, but comparative paralysis.

The Google universe is huge. It is also the biggest market opportunity. Get your entire program to work there first. Build the keyword lists, tweak the copy, expand, optimize and concentrate on making it work on Google. Keep on going down that long tail of keywords. Track performance over months. Expand to the Google Search Network; make the program work there first. Then, once you are hitting the point of diminishing returns, expand the entire program to MSN, Yahoo and Ask. This way it is a strategic approach that is efficient. You just port your program.

Now, are there going to be different performance dynamics across the other engines? Of course there will be. But getting Google to work first is essential. You will end up being able to expand faster than if you work on all platforms simultaneously.

"No time," is what I hear everyone in our industry scream. "Then be more efficient," I scream back. If you can't get your program to work on Google, it's not going to work anywhere else.

Shoot the copywriter, befriend the lawyers
Okay, this is hard for me. I am a copywriter, but seriously, using copywriters for SEM copy is like using a fly fishing pole to catch tuna. It's an efficiency nightmare. A net is coarse, bulky and blunt, but it is a lot more efficient. If you are going after the long tail, where the volume of keywords you will be using can approach the hundreds of thousands, eliminate the process of using a copywriter. A copywriter will grind your process to a halt.

But the copywriter isn't the only drag on efficiency. Remove the approval processes for all copy internally. Your director doesn't need to see it, and neither does your VP. Any approval process on copy just wastes time, a lot of time. And a lot of money, too. It is not about the individual keyword and the copy. It is about the corpus of words. You can A/B test copy within Google all day and keep tweaking it for best performers. A copywriter will never be able to provide copy that is so much better and more responsive that it overcomes the time suck from going after the long tail. The long tail value will far outweigh that. Step back and see the big picture.

In fact, the ones you really want to eliminate from the process are the lawyers. "But legal always has to see the copy!" No one is going to sue you over SEM copy because the search engines will shut you down long before that happens. They are the gatekeepers.

So what should you do with that legal department that is causing you nightmares? Well, befriend them. Sit down with them. Explain the issues, the cost to the company, the time drain on them, the speed to market issues and ask them to draft copy guidelines that you must adhere to. Can't use the word "Guarantee?" Then eliminate it from your copy and post those guidelines in the SEM department. You will save an enormous amount of money, time and frustration.

Look, a legal department once told me that we had to have a disclaimer in our SEM copy. The disclaimer was 120 characters. Ha! Show them the process, the copy and how it works. Set up a meeting with them to walk them through a single keyword posting, copy, the Google Console and then explain that you have 20,000 keywords. They'll get it.

Automate
Utilize ad optimization companies like DidIt or Efficient Frontier. You can try and go after the long tail yourself, but the only way you can effectively manage the portfolio as your keyword list expands into the thousands is to bring in some firepower. It's not about getting a click on your SEM ad, it's about getting the conversion on the back end. Remember that the click is irrelevant. What the consumer does when they get to your site is everything. Agencies like Efficient Frontier and DidIt not only have the tools to help you, their optimization technologies can adjust bid pricing for the most efficient conversion. The money you spend with them will never be more than the amount you save by using them. But it does take time for those systems to gain all of the intelligence they need to properly optimize.

I have heard stories of brands saying they tried optimization software but it didn't work. The only cases where I've seen optimization fail have been when companies did not give it enough time, were short-sighted or when companies approached SEM from a test program they did internally that showed better results. The problem with internal test programs is that anyone in SEM can make a small list of keywords extremely efficient. But when it's time to expand that list, the problem becomes unmanageable.

There are only two companies I know who took SEM in-house and ran it more efficiently. Both had unique business models and both designed their own optimization technologies for their business models. Essentially they have their own SEM agency internally. But Bob, Mary and that intern have no hope of making it scale efficiently internally unless they are given the resources to do so, and the one thing they will need most is time. If you are a small shop, agency or brand, you can do it yourself. It will just take a lot more time to scale, that's all.

Okay, so maybe your SEM program isn't awful, and maybe you're not a rock with arms. SEM is all about efficiency. It may not be the ad venue that's glamorous, and you're not going to be able to point to the television or billboard and brag as you tell your friends you did that. But if you start strategically and approach the process diligently, you will see better results with less of a headache.

Sean X Cummings

Gasta Marketing:Social Networks

Facebook and Twitter can be powerful tools, but neither has as much juice as your website. Find out how to make your No. 1 digital asset the centerpiece of your social media strategy.

Marketers have spent the last year or so carefully teetering on whether or not to wholeheartedly embrace a social media strategy. On one hand, the allure of crafting a "CEO Blog" brings with it an interesting set of challenges, and on the other hand, maintaining a MySpace page may seem like a fruitless drain on resources. Getting started doesn't have to be an either/or scenario. Instead, there's an easier, more controlled first step: Start with your own site.

When developing a social media strategy, many companies look to external tools like Twitter, Facebook and YouTube to increase opportunities for engagement by developing a brand presence across various channels. However, in the pursuit of maximizing visibility, companies often approach their efforts much like archers shooting at targets -- a course of action as antiquated as the sport itself (no offense to any archers out there).

By forgetting to cross-promote social media activities, especially on a company website, companies miss out on the true potential of an integrated social media strategy.

For maximum impact, social media optimization (SMO) should include publicizing efforts across additional online and offline promotional programs, from the most complex (a Second Life presence) to the simple (the CEO of Zappos promotes his Twitter account on his business card).

Find us online
The easiest way to encourage visitors to check out your social media profiles is to include all the appropriate links on your "Contact" page. If you have a blog, make sure to promote your media presence (Flickr, LinkedIn, MyBlogLog) through your sidebar.

Social media hub
For companies who are thoroughly engaged in an aggressive content strategy, take your cue from the Social Media Newsroom template, provided by SHIFT Communications, and create a Social Media Hub, organizing your social media content into clearly marked areas.

If you are heavy into video, consider a multimedia gallery with all your videos available to embed and share. In addition, make a higher-quality version available for download. Include a link to your YouTube or Vimeo channel as well.

Find your social media tone
Social media efforts have weight and longevity when they provide content that is, to use social shopping site ThisNext's product review rating criteria, "smart, useful or funny." The social media community feeds off irreverence in tone and a modern approach to design. On each page, consider if the user incorporates elements of the smart, the useful and the funny.

You may want to develop specific landing pages optimized in both content and design specifically for visitors who arrive at your site from your social media channels. And please, respect your visitors' quest for content; dial back the sales speak, the banner ads and used car pitches. Visitors will see through your approach and likely rake you over the social media coals as a result.

Everyone loves to share
Copying and pasting a link in an email is so 2007. These days, visitors want to be able to share content instantly. Make all your content, podcasts, videos and articles easy to share across social voting sites and blog platforms, in as close to a one-click-shot as you possibly can. A CAPTCHA code or registration might be useful for you, but that extra step will deter some users from engaging or sharing content from your site.

Make it quick to read
In the world of internet ADD, website copy should be easy to skim and read. Call-outs, bullet points and impactful use of color all allow the eye to glean information and deduce quickly if it is worth bookmarking, sharing or giving the old Ctrl+W.

Conclusion
Companies who focus exclusively on the external uses of SMO not only deplete what time marketers may have available, but also miss important opportunities to leverage such efforts across additional channels. In particular, making a company website social media friendly should be a key component of any strategic SMO plan to help reduce the time spent on keeping so many social media balls in the air and provide an easier --although still not easy -- first step into the all-important web of influence.

Reid Carr is president, Red Door Interactive.

Gasta News: Digital landgrab as Google BPF ends

Search and media agencies are on alert as the end of Google's Best Practice Funding (BPF) programme creates a potential landgrab for major search accounts.

They have been spurred by the imminent end of Google's agency commission scheme, which rewards agencies for buying Google ads.

The ending of the scheme from next year means agencies that had previously used BPF to attract businesses by passing their commission on to clients will now have to renegotiate the terms of their client deals.

Search specialists have revealed to NMA that they're on alert as key brands within specific verticals put their accounts out to tender.

Paul Mead, MD of VCCP Search, confirmed talks were beginning to take place within the sector. "Best Practice Funding is the key factor. Anyone that's a significant spender in travel, finance and retail will be thinking about this," he said.

Gavin Ailes, deputy MD of The Search Works, said, "There will be a larger number of pitches; it's only natural in the circumstances."

The landgrab comes as search specialists grow concerned over speculation that Google will use the money saved from agency commission to incentivise brands to bypass agencies and work with it directly.

The concerns have spread widely within the sector and were put to the search giant's UK directors Matt Brittin and Mark Howe at a recent meeting with the IPA Search Group, which was attended by represen_tatives from search specialists including iCrossing, Golley Slater Digital and Isobar.

Mark Howe, Google UK country sales director, denied the rumour. "Google sees agencies as our partners. We have no desire to distort our search auction model by offering any kind of discounts to any kind of partner," he said.

Scott Gallacher, Sky's online and partner marketing director, said Best Practice Funding shouldn't be a major concern for either brands or advertisers if they have their houses in order.

"If people are worried about Google blindsiding them, there's almost certainly a problem either with that relationship or between agency and client," he said.

Google's tiered Best Practice Funding scheme was introduced in 2005 to drive growth and innovation within the search space.

Initial incentives included a 'kick-back' paid to the top 10% of qua_lifying agencies whose relative quarterly growth rate topped 5%.

VFI Overseas Property Tunisia

As you are aware VFI Overseas Property has now launched Tunisia, an exciting new emerging market to rival the likes of Dubai and other investment driven overseas markets

VFI Overseas Property has spent the last number of months identifying new markets for existing and future client base. We have identified Tunisia for a number of reasons.

· Unrivalled Capital growth

· Cosmopolitan society – French, English, Russian, Italians, Spanish

· Low entry level for investors

· Properties from as little as €24,999

· Frontline Beach Developments

· Low price per sq meter

· High Rental Yields

· Many golf courses – 18 hole/35 hole

· Outstanding quality of build

· International Cuisine

· 2/3 hrs flight time from Europe & Russia

· Building Bonds in place

· Tourism increased by 45% in 2006

· 6 international airports and more being built

· Billons of euro being invested by government and private institutions.

· Demographic society

· Mediterranean climate

· At present demand is out stripping supply in the property market.

In Tunisia people are still waking up to warm, sunny mornings. The lifestyle is calm, peaceful and most importantly, affordable! The cost of living is low. Utility bills are low. The prices of food and petrol are low. All this means "more of your money" and "more for your money!" More money to spend on the pleasurable things in life, such as eating out under the starry skies or sipping a mint tea at a pavement cafe and watching the world go by.

Some typical examples of the price of food in Tunisia could include a cup of tea or coffee at a cafe ranging from 20p to 50p, a kilogram of tomatoes 30p, a kilogram of pears 50p, a French Stick 10p, a liter of milk 25p or a kilogram of beef or lamb £3-£4. Supermarkets are stocked with every day needs, but the local market is the place to be to pick up items of amazing value.

Living in Tunisia, will bring you that healthy lifestyle. Fresh, fruit and vegetables in abundance and fish straight from the sea and onto your plate in minutes! There are also more than enough hot, sunny days to fit in all of the outdoor sporting activities that you can muster! As with most Mediterranean countries, the crime rate is low. You can enjoy your evenings out, bringing along the children as they are always welcome, without any rowdy behavior to spoil your fun. Old fashioned values still reign supreme and parents, teachers and the elderly are treated with the utmost respect. You will rarely find language difficulties. The main spoken languages are Tunisian Arabic and French, but since English was introduced to the National Curriculum for all school children aged 10 and upwards, it is fast gaining importance amongst the Tunisian nation.

Development – Le Voilier Resort

Le Voilier Resort is a modern beach front/marina style development with a mixture of 1 bed 1 bath, 2bed 2 bath, & 3 bed 3 baths apartments all built to a superior specification.

Designed by one of the most important and cutting edge architectural firms in this area VFI OVERSEAS PROPERTY is happy to be able to offer not only a fantastic investment but an investment which you will be able to enjoy for many years to come.

Apartments from as little as €24,999

VFI Overseas Property Info

REGGIO CALABRIA AIRPORT

‘The airport of the straits’, as it is known because of the fabulous view across the strait to Sicily, has recently undergone a major renovation and expansion, and handles most domestic flights, offering services to: Rome, Milan, Venice, Bari, Bologna, Turin, Verona and Milan, as well as an international service to Malta.

FERRIES

Sicily is just seven miles away from Reggio di Calabria across the Straits of Messina and there are a large number of hydrofoil-type fast ferries, and more traditional boats providing very regular services in both directions. From Sicily it also very straight forward to sail across to Tunisia, or you can stay closer to home and visit a number of the delightful Aeolian islands such as Lipari, Salina and Vulcana, all of which are on ferry routes out of Reggio.

RAIL

Reggio di Calabria is the most southerly part of mainland Italy to have a train link, and there are daily services from the lovely 1930’s station northwards to Naples and Rome. A very relaxing way to see the countryside.

Gasta Faster than 85% of Other Websites

Gasta Speed and Accuracy continues to reach Global audience.

• Gasta.com has a traffic rank of: 86,86858 (7793,845)
• Speed: Very Fast (85% of are slower), Time: 1.5econds
• Other sites that link to this site: 18190
• Online Since: 29-Jul-1998

Gasta ® Trademark process completes

Gasta ® international trademark application complete. Murgatroyd and Partners international Law Firm has completed the successful application of the word ‘Gasta’

As the world trademark of Applied Multimedia Innovations. Gasta ® will now be appearing as the legal protection of all Gasta owned domains and websites.

Francis Higgins CEO of AMI says “that he is delighted that this long process is now complete and that Gasta ® is now protected from cyber squatters and trade infringements” AMI has a number of proposals for Gasta music and licensing rights for the new trademark including a fashion label and branding company.

Gasta Property Domains: Gasta now reaching 450 Property sites

	propertiesbelfast.com	propertybarnsley.com
propertybelgrade.com	propertybelgravia.com	propertybirmingham.com
propertyblackburn.com	propertyblackpool.com	propertybolton.com
propertybradford.com	propertybrighton.com	propertybristol.com
propertybrittany.com	propertyburnley.com	propertybury.com
propertycambridge.com	propertychelmsford.com	propertychelsea.com
propertycheltenham.com	propertycheshire.com	propertychester.com
propertycityoflondon.com	propertycolchester.com	propertycotswolds.com
propertycrewe.com	propertydarlington.com	propertyderry.com
propertydocklands.com	propertydoncaster.com	propertydonegal.com
propertydublin.com	propertyedinburgh.com	propertyengland.com
propertygibraltar.net	propertygloucester.com	propertyguernsey.com
propertyhalifax.com	propertyhampstead.com	propertyhereford.com
propertyipswich.com	propertyisleofman.com	propertyjersey.com
propertykensington.com	propertykent.com	propertyknightsbridge.com
propertylakedistrict.com	propertyleeds.com	propertyleicester.com
propertylincoln.com	propertyliverpool.com	propertylondon.net
propertyluton.com	propertymanchester.com	propertymansfield.com
propertymayfair.com	propertymiddlesbrough.com	propertynewcastle.net
propertynireland.com	propertynormandy.com	propertynorthampton.com
propertynorwich.com	propertyoldham.com	propertyontv.com
propertyoxford.net	propertypeterborough.com	propertyreading.com
propertyrotherham.com	propertysalisbury.com	propertysheffield.com
propertysoutheast.com	propertysouthwest.com	propertysquaremile.com
propertystockport.com	propertysunderland.com	propertysurrey.com
propertysussex.com	propertytorquay.com	propertywatford.com
propertywestend.com	propertywexford.com	propertywigan.com
propertywindsor.com	propertywirral.com	propertywrexham.com
propertyyork.net	queensisland.com	raheny.net
randalstown.net	ranelagh.net	rathcoole.com

Gasta Branding: Organic Search listings

Purchasing your keywords in InstantAds or SearchMatch on the Gasta and Europasearch network will significantly increase you web presence for the minimum price.

Google has unveiled its first major piece of research to prove search can have a big impact on a company brand . The move could help to drive significantly more brand budget online. The findings, from a pan-European research project commissioned by the search giant, showed coming top of organic listings raised purchase consideration of a brand 4%. It also found exposure to a listing in the top paid position, with no organic listing on the page, increased purchase consideration 20%. The new and (to the tech savvy generation) most important factor in branding your company is to get into search listings and Gasta.com is a really simple and inexpensive way of doing that.

Gasta Domains: www.londondocklands.com

Gasta has over 450 Domain names for sale including

www.londonsdockland.com

Domain Advertising Agency Offers £1.5M LondonDocklands.com For Sale!

London, May 19, 2008 - Today Domain Advertising Agency(DAA) announces it will broker the potential sale of one the most lucrative Geo Domain Names in the UK and Europe “LondonDocklands.com”. The London Docklands is a vast geographical area and one of the most historical destinations in the city of London. The area of London Docklands also represents many billions in financial trading terms through the most powerful global investment banks such as Morgan Stanley, with thousands of employees, residential and commercial real estate such as Canary Wharf with the tallest skyscrapers in Britain.

Prospective buyers are invited to submit offers by visiting the following url:

http://sales.domainadvertisingagency.com/domains/954/londondocklands.com

Domain Advertising Agency will post the wining bid on the front page of its website http://www.domainadvertisingagency.com when the domain is sold. The price tag of £1.5M is a cinch, considering the average 1 bed apartment price of £500,000 and the average commercial premises runs into several millions of pounds on average. The 2012 London Olympics is also right on the doorstep of London Docklands, and is also likely to drive up real estate prices in the area going forward.

Only two weeks ago, another geo domain name, “Bellvue.com” a vibrant suburb in Seattle, Washington sold for $150,000. Likewise, several geo domain names have sold over the last 18 months such as Branson.com for $1.5M, Buckhead.com an Atlanta suburb for $250,000 and Surrey.com a greater London suburb for $200,000 and WallStreet.com sold for over a million dollars in 1999.

London Docklands which stretches from the historic docks of Wapping , through the massive Canary Wharf financial centre, the Royal Docks and all the way through sought after Greenwich comprises some of the most historic buildings in the United Kingdom, juxtaposed with impressive modern architecture and thousands of impressive contemporary residential apartments for 21st century living. Other major attractions are the Millennium Dome, huge venues such as the Excel conference centre hosting mavericks such as Anthony Robbins, the gleaming Jubilee line tube extension and the busy London City airport, connecting business and leisure flights directly with Europe.

We hope to attract interested buyers such as London City Traders looking for a new venture investment, city property developers, online media consortiums and particularly foreign investors across Europe, Asia the Middle East and North America, looking for a niche opportunity to leverage their presence and investment in London. We certainly notice the significant number of Russian Oligarchs all over London, they are very welcome to submit offers too!

The domain owner, a born and bred Londoner and founder of Domain Advertising Agency.com, as a humble gesture of giving back to the community, will pledge ten percent of the net resulting sale to a charitable organization catering for the welfare of homeless citizens living in London Docklands.

Submitted by: Robert Haastrup-Timmi Find out more.

Gasta Search Branding and Direct Response

Gasta Search Branding and Direct Response,

We love it when a plan comes together1 The Gasta.com strategy of aquiring and hosting new domains to launch the gasta white label search is gathering momentum as more Brands recognise that Search is the key branding tool of the future web.

http://www.nmapodcast.com/podcast/

In this week's NMA Podcast, Microsoft's senior vice president of strategic partnerships, Yusuf Medhi, talks about the software giant's acquisition plans following the failure of its bid to buy Yahoo!. Plus Winston Binch of US hot-shop Crispon Porter + Bogusky explains how digital agencies are moving up the pecking order, and the NMA team discuss the role of search in brand-building.

Gasta News: Spam, Spam and More Spam!

Spam experiment overloads inboxes

Surfing the web unprotected will leave the average web user with 70 spam messages each day, according to an experiment by security firm McAfee.

It invited 50 people from around the world, including five from the UK, to surf without spam filters.

The experiment revealed that UK residents are most likely to be targeted by the infamous Nigerian e-mails and "adult" spam.

One UK participant received 5,414 spam e-mails during the month-long trial.

But the US still tops the global spam league.

Participants in the US received a total of 23,233 spam e-mails during the course of the experiment compared to 15,856 for the second most spammed country - Brazil.

In the UK, the five participants racked up 11,965 spam messages during the course of the experiment. Germany attracted the least spam, with just 2,331 junk messages.

Real threat

The results show that spam is showing no signs of slowing down, although the opposite can be said of those receiving messages.

"Many of our participants noticed that their computers were slowing down. This means that while they were surfing, unbeknownst to them, websites were installing malware," said Guy Roberts, director of McAfee's labs in Europe.

Some 8% of the total spam received during the experiment was classified as phishing e-mails - messages that pose as a trustworthy source as a way of getting sensitive information such as usernames, passwords and bank account details.

"Spam is most definitely much more than a nuisance; it's a very real and fast-growing threat," said Mr Roberts.

The firm also noticed a shift away from mass spam to more targeted campaigns.

The most popular subject of spam remains financial - pre-approved loans or credit cards

The UK is the most likely country to be targeted by Nigerian spam e-mails, where someone supposedly from Nigeria contacts their target to inform that they are the beneficiary of a will in a bid to extract money from them.

The variety and amount of spam on offer surprised participants according to Dave De Walt, chief executive of McAfee.

"Our participants came from all walks of life, from all over the world and, given their interest to take part in the experiment, they were well aware of the problem. Despite this, they were all shocked by the sheer amount of spam they attracted," he said.

Dealing with it is going to be tricky though, he admitted.

"We can see from the experiment that spam is undeniably linked to cybercrime.

"However, it is such an immense problem and it's never going to go away. It's no longer a question of solving it but one of managing it," said Mr De Walt.

TOP TEN MOST POPULAR SPAM CATEGORIES
Advertisements,Financial,Health and medicine,Adult services,Free stuff,Education,IT related,Money making,Credit cards,Watch adverts,
GLOBAL SPAM LEAGUE
US - 23,233,Brazil - 15,856,Italy - 15,610,Mexico - 12,229,UK - 11,965,Australia - 9,214The Netherlands - 6,378,Spain - 5,419,France - 2,597,Germany - 2,331
Data supplied by McAfee